The Watch Hut's Debut Ad Campaign Hits TV Screens

The Watch Hut's Debut Ad Campaign Hits TV Screens

BIRMINGHAM, England, August 1, 2011/PRNewswire/ --

The Watch Hut, the UK's largest watch website, launches its first ever
TV advertising campaign on UK television screens this week.

The national campaign debuts on Dave this evening (Monday 01 August),
kicking off a month-long airing of the ad that is exclusive to the channel.

(Photo: http://www.thewatchhut.co.uk/assets/hp-banners/0-advert.jpg
)

Tonight's debut is scheduled to feature during the 10pm showing of 'Have
I Got a Bit More News for You', which is repeated one hour later at 11pm on
Dave +1.

The advertisement itself is a 30-second long promotional clip wherein a
1950s-era gentleman discovers the Watch Hut (and Internet shopping in
general) for the very first time. Directed by Ian Sciacaluga and produced by
London-based Space City Productions, the ad follows our leading man John
Joannou's progress as he orders various watches (link to:
http://www.thewatchhut.co.uk) for himself and his 'lady friend' (Laura
Wilder) and learns just how much choice is on offer.

The ad also highlights the Watch Hut's highly efficient delivery system
('See how fast they go!'), which offers free delivery on all orders and free
next day delivery on all orders over GBP60 placed before 4pm.

Over the month of August, the ad can be seen during many of Dave's
top-rated programmes including 'The Gadget Show', 'Red Dwarf', 'Top Gear'
and 'Mock the Week'. Dave can be viewed on Sky channel 111, Virgin channel
128 and Freeview channel 19.

The Watch Hut's foray into television is a long time coming. Since it
was established online in 2005, the website has become the UK's largest
dedicated online watches retailer with over 8000 watches from more than 80
brands.

For more information on the Watch Hut and its debut TV advertising
campaign, visit the Watch Hut at http://www.thewatchhut.co.uk.

Notes to Editors

1) The Watch Hut's debut TV advert can be viewed on Youtube
at: http://youtu.be/6gz_YidI4X0

To embed the video, please copy and paste the following code: <iframe
width="560" height="349" src="http://www.youtube.com/embed/6gz_YidI4X0"
frameborder="0" allowfullscreen></iframe>

1) Visit the Watch Hut's brand new Press pages (link to:
http://www.thewatchhut.co.uk/press) for more information on the
advertising campaign and other promotional material including press
releases, downloads and details on publications and events.
2) The Watch Hut has a dedicated Twitter page (follow us
@thewatchhut) and Facebook page:
http://www.facebook.com/pages/the-watch-hut/174090112950

About the Watch Hut

The Watch Hut started ticking in November 2005. In a few short years, it
has become the largest online watch retailer in the UK, offering a wider
choice of timepieces than any other UK watch website, its total currently
standing at 8000+ watches from more than 80 brands.

The website's original aim of selling the best branded watches at the
best online prices has remained its guiding principle, with quality customer
service and a fast, efficient delivery service close behind.

The Watch Hut has established its own identity away from founding
company, respected jeweller T. H. Baker, but has built on the 120 years of
jewellery experience behind it to ensure success. Along with sister site the
Jewel Hut, a dedicated jewellery website, it is an authorised dealer of the
products it sells and offers an online alternative to high street jewellers.

In 2011, the Watch Hut underwent its most recent site makeover, with the
goal of enhancing the customer experience even further. Looking to the
future, the Watch Hut hopes to continue to evolve in new and exciting ways.

For press enquiries, please contact Luke McNaney on +44(0)1384-467592
or, alternatively, e-mail luke.mcnaney@thewatchhut.co.uk.

Source: The Watch Hut

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