Rentrak Announces Q2 2011 Domestic Packaged Home Video Rental Trends

Rentrak Announces Q2 2011 Domestic Packaged Home Video Rental Trends

--Home Video Rental Revenue Up Almost 6 Percent from 2010--

PORTLAND, Ore., Aug. 16, 2011 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced Q2 2011 trends for consumer spending on domestic packaged home video rentals. According to Rentrak's Home Video Essentials service, the category grew to $1.48 billion in Q2 2011, which was a 5.9 percent increase versus last year. Rental turns for the quarter were up 8.4 percent to $565.0 million. The growth was driven by the By-Mail/Online Subscription and Kiosk channels.

Commenting on brick-and-mortar channel rentals, David Paiko, Rentrak's Vice President of Home Video said, "While overall brick-and-mortar rentals declined, many of the larger brick-and-mortar stores average revenue per store increased versus last year; which indicates that the lesser performing stores are the ones being closed, and the remaining stronger performing stores are doing well. This news, combined with the announced plans for Blockbuster from its new owner, may mean a more energized brick-and-mortar rental segment for the second half of the year."

Rentrak also released the top-10 renting DVD and Blu-ray Disc titles in Q2 2011 for brick-and-mortar stores in the United States according to its Home Video Essentials service:

Q2 2011 TOP-10 RENTING DVD TITLES:
----------------------------------

Release B.O.
Rank Title Date Distributor Rating ($M)
---- ----- ------- ----------- ------ ----
Universal (NYSE:
1 Little Fockers 04/05/2011 GE) PG13 148.44
--- -------------- ---------- ----------------- ---- ------
Walt Disney
2 Tron: Legacy 04/05/2011 (NYSE: DIS) PG 172.06
--- ------------ ---------- ------------ --- ------
The Green Hornet
3 (2011) 05/03/2011 Sony (NYSE: SNE) PG13 98.78
--- ----------------- ---------- ---------------- ---- -----
Universal (NYSE:
4 The Dilemma (2011) 05/03/2011 GE) PG13 48.48
--- ------------------ ---------- ----------------- ---- -----
Harry Potter and the
Deathly Hallows: Warner Bros.
5 Part 1 04/15/2011 (NYSE: TWX) PG13 295.00
--- --------------------- ---------- ------------- ---- ------
Buena Vista
6 I Am Number Four 05/24/2011 (NYSE: DIS) PG13 55.10
--- ---------------- ---------- ------------ ---- -----
No Strings Attached DreamWorks
7 (2011) 05/10/2011 (NASDAQ: DWA) R 70.66
--- -------------------- ---------- -------------- --- -----
Chronicles of Narnia:
Voyage of the Dawn
8 Treader 04/08/2011 FOX (NASDAQ: NWS) PG 104.39
--- --------------------- ---------- ----------------- --- ------
9 The Mechanic (2011) 05/17/2011 Sony (NYSE: SNE) R 29.12
--- ------------------- ---------- ---------------- --- -----
10 The Tourist 03/22/2011 Sony (NYSE: SNE) PG13 67.63
--- ----------- ---------- ---------------- ---- -----

Q2 2011 TOP-10 RENTING BLU-RAY DISC TITLES:
-------------------------------------------

Release B.O.
Rank Title Date Distributor Rating ($M)
---- ----- ------- ----------- ------ ----
Universal (NYSE:
1 Little Fockers 04/05/2011 GE) PG13 148.44
--- -------------- ---------- ----------------- ---- ------
Walt Disney
2 Tron: Legacy 04/05/2011 (NYSE: DIS) PG 172.06
--- ------------ ---------- ------------ --- ------
3 The Green Hornet (2011) 05/03/2011 Sony (NYSE: SNE) PG13 98.78
--- ----------------------- ---------- ---------------- ---- -----
Buena Vista
4 I Am Number Four 05/24/2011 (NYSE: DIS) PG13 55.10
--- ---------------- ---------- ------------ ---- -----
Harry Potter and the
Deathly Hallows: Part Warner Bros.
5 1 04/15/2011 (NYSE: TWX) PG13 295.00
--- --------------------- ---------- ------------- ---- ------
Universal (NYSE:
6 The Dilemma (2011) 05/03/2011 GE) PG13 48.48
--- ------------------ ---------- ----------------- ---- -----
7 The Mechanic (2011) 05/17/2011 Sony (NYSE: SNE) R 29.12
--- ------------------- ---------- ---------------- --- -----
Chronicles of Narnia:
Voyage of the Dawn
8 Treader 04/08/2011 FOX (NASDAQ: NWS) PG 104.39
--- ---------------------- ---------- ----------------- --- ------
No Strings Attached DreamWorks
9 (2011) 05/10/2011 (NASDAQ: DWA) R 70.66
--- -------------------- ---------- -------------- --- -----
10 The Tourist 03/22/2011 Sony (NYSE: SNE) PG13 67.63
--- ----------- ---------- ---------------- ---- -----

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, by-mail/online subscription, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, measuring in excess of one billion transactions each year from more than 5,000 storefronts, over 40,000 kiosks and over 24 million by-mail/online disc rental subscribers within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTH

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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