Real Life Venture and thePlatform Announce Reseller Agreement for Online Video and Publishing

Real Life Venture and thePlatform Announce Reseller Agreement for Online Video and Publishing

First Swedish Deployment of mpx with ATG Vision

SEATTLE and STOCKHOLM, Aug. 11, 2011 /PRNewswire/ -- thePlatform, the leading white-label video publishing company, and Real Life Venture AB, a digital media consulting company based in Sweden, today announced a reseller agreement to extend video publishing, management and development solutions across the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden. The first joint customer is AB TRAV OCH GALOPP (ATG) with their ATG Vision initiative, the official international website of the Swedish Horse Racing Totalisator Board, which is using mpx to publish and manage video content for Swedish Racing including race replays, coverage, jockey profiles and introductory videos on racing and betting.

The joint solution gives content providers across Denmark, Finland, Iceland, Norway and Sweden the ability to publish video to PCs, mobile devices and TV using mpx, an enterprise class video publishing platform with additional customization and system integration services from Real Life. With local and specialized support from Real Life, mpx will serve the growing media market in Nordic countries helping content providers extend video across multiple screens and destinations.

"Real Life has a great deal of experience in helping content providers architect and execute business models and technology solutions that extend their business," said Simon McGrath, general manager of Europe for thePlatform. "As an authorized reseller of mpx we look forward to working with them as they offer local support and build custom solutions for customers across the Nordic countries."

"Content providers with large video libraries like ATG, benefit from the combination of custom integration services and a scalable video platform to maximize their multi-screen distribution strategies," said Bo Klevenstedt, president and founder, Real Life Venture. "mpx gives us the robust platform we need to offer our customers a full set of products to build out their digital media strategies."

"Our business is at the center of an entertainment industry that grows each year globally via close collaborations with international partners. It was important that our online platform could keep up with the pace of change in this area and give us the ability to continue to grow and expand our presence," said Magnus Tuononen, international project manager of ATG. "By working with Real Life to deploy mpx we were able to extend our business and bring the race track experience online with the flexibility to adapt our international strategy going forward."

Real Life Venture offers strategic consulting services for content providers, helping them use technology to create business value for today, and step-function growth for tomorrow. The company specializes in helping customers to create online and digital destinations in the new media landscape.

Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. The company's mpx media publishing system is an enterprise class online video platform that offers a streamlined workflow and support for a wide range of online business models. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.

More information about Real Life Venture AB can be found at www.reallife-venture.com. More information about thePlatform can be found at www.thePlatform.com.

About Real Life Venture AB:

Real Life offers strategic consulting services that help content providers enhance their distribution strategies, grow their customer base and develop digital business models. The consultancy's customers range from independent content providers to major broadcast networks. The company is based in Stockholm, Sweden. For additional information please visit www.reallife-venture.com.

About thePlatform

thePlatform(TM) is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Cablevision, Canwest, CBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, HIT Entertainment, NBC Local Media, Outdoor Channel, PBS, PBS KIDS Sprout, Rogers, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, truTV and numerous others. With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. The company also has offices in New York and Los Angeles. For more information visit: www.thePlatform.com.

All trademarks appearing herein are the property of their respective owners.

SOURCE thePlatform

thePlatform

CONTACT: Jeremy Pemble of JLM Partners, Inc., +1-206-381-3600, jeremy@jlmpartners.com, for thePlatform; or Bo Klevenstedt of Real Life Venture, +46 735 00 57 50, bk@reallife-venture.com

Web Site: http://reallife-venture.com

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