Netflix Surpasses 1 Million Members Milestone in Canada

Netflix Surpasses 1 Million Members Milestone in Canada

Amanda Bell James from Flin Flon, Manitoba Wins a Lifetime Membership

TORONTO, Aug. 4, 2011 /PRNewswire/ -- Within ten months of launching its service in Canada, Netflix (Nasdaq: NFLX) has surpassed one million members. The milestone was in July, when Amanda Bell James, from Flin Flon, Manitoba joined Netflix and won a lifetime membership to the world's leading Internet subscription service for enjoying movies and TV shows.

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"We're thrilled that Canadians have embraced Netflix so rapidly, and are we're equally proud to have welcomed one million members in such a short period," said Reed Hastings, Netflix CEO and co-founder. "Our focus remains on building up the breadth and range of movies and TV shows to watch instantly, as well as constantly improving the experience, and we look forward to welcoming many more new members."

"I'm excited to be the millionth Canadian member," said Amanda Bell James. "Netflix is something I enjoy with my family and I look forward to continue watching our favorite movies and TV shows via Netflix in the future."

Selection

Having an extensive library of thousands of movies and TV episodes ensures that Netflix members have a wide range of choices to watch instantly.

Value

For $7.99 a month, Canadians can instantly watch unlimited movies & TV episodes streaming from Netflix, whenever and as often they want.

Easy Accessibility

Members can instantly watch movies and TV shows from Netflix via the Internet on a number of devices from computers to game consoles to smart phones and Internet connected televisions. The experience allows members to pause, fast forward and rewind their selection on any of their devices. Movies and TV shows are shown without ads or trailers.

Netflix launched in Canada in September 2010, and the company surpassed its own expectations for growth when it crossed the 1 millionth member mark in 10 months.

About Netflix:

With over 25 million members in the United States and Canada, Netflix, Inc. [Nasdaq: NFLX] is the world's leading Internet subscription service for enjoying movies and TV shows. For $8 a month, Netflix members in the U.S. and Canada instantly watch unlimited movies and TV episodes streaming over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are Microsoft's Xbox 360, Nintendo's Wii and Sony's PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple's iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 200 devices that stream from Netflix are available in the U.S. and a growing number are available in Canada.

SOURCE Netflix

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CONTACT: William Lopez, +1-905-604-3580, x 224, william@ybimc.com, or Ashley Calapatia, +1-905-604-3580, x 228, ashley@ybimc.com, both of YOUR BRAND Integrated Marketing Communications, for Netflix

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