Mood Media Corporation Adds Vitamin Shoppe to Client List

Mood Media Corporation Adds Vitamin Shoppe to Client List

CHARLOTTE, NC, Aug. 18, 2011 /PRNewswire/ - Leading specialty retailer Vitamin
Shoppe, which operates over 500 locations, has added energetic in-store
music provided by Mood Media Corporation.

Mood Media Corporation was keen to demonstrate the vast benefits of the
recent acquisition of Muzak to retailers across North America and
Vitamin Shoppe is the perfect example of the two entities coming
together.

The network friendly Internet-connected media player provided by Mood
Media enables Vitamin Shoppe to receive daily updates and to manage
its music at each of its locations through an easy-to-use web
interface.

Jim Abbatemarco, Director of Store Operations of Vitamin Shoppe, said:
'After reviewing how the two companies were brought together and came
back to take care of an existing customer, we were pleased to bring
their company into our existing in-store experience. We look forward to
some of the new in-store media opportunities the combined company is
bringing to the marketplace".

Lorne Abony, CEO of Mood Media Corporation, said: 'Mood Media
continues to demonstrate its compelling value proposition in providing
highly customizable solutions for its partners. We look forward to
supporting Vitamin Shoppe's success.'

Notes to Editor

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.

Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 100 million people
every day in a broad client base including more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and
fast casual dining.

About Vitamin Shoppe, Inc. (NYSE:VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of
nutritional products based in North Bergen, New Jersey.  The company
sells vitamins, minerals, nutritional supplements, herbs, sports
nutrition formulas, homeopathic remedies, green living products, and
health and beauty aids to customers located primarily in the United
States.

The company carries national brand products as well as exclusive
products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics
proprietary brands.  The Vitamin Shoppe conducts business through more
than 500 company-owned retail stores, national mail order catalogs, and
websites, www.VitaminShoppe.com, and www.EcoShoppe.com and has a social community site at www.VSconnect.com.

SOURCE Mood Media Corporation

Mood Media Corporation

CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Mark Elfenbein
Mark.elfenbein@moodmedia.com
Mood Media
323-445-2773 Press Contacts:
Susan McLaughlin
Vitamin Shoppe
866-921-4443

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