Leading Automotive Manufacturer Equips New Car Models With Hirschmann Digital TV Reception Systems Powered by Siano

Leading Automotive Manufacturer Equips New Car Models With Hirschmann Digital TV Reception Systems Powered by Siano

Cars With Built-in Digital TV Target Multiple Global Markets

NECKARTENZLINGEN, Germany and NETANYA, Israel, August 8, 2011/PRNewswire/ --

Hirschmann Car Communication GmbH (HCC) (
http://www.hirschmann-car.com), the world market leader in the area of
TV receivers for the automotive industry and Siano Mobile Silicon
(http://www.siano-ms.com), the leading supplier of mobile digital TV
receiver chips - announced that a leading German automobile manufacturer has
started distribution of a few car models equipped with HCC's latest
automotive digital TV reception system, powered by Siano receiver chips.

HCC's innovative automotive TV reception systems deploys Siano receiver
chips designed to cover various digital TV standards in different regions
worldwide - DVB-T for Europe and Australia, CMMB for China. Additionally,
ISDB-T for Japan and South America will complete the portfolio in the same
architecture. HCC's TV reception systems, used by a number of leading car
manufacturers, are characterized by exceptionally high performance and high
reliability.

"With the type of customers we serve, we can never compromise on
quality. This is why we selected Siano's solutions," said Thomas Adam, Head
of Development from HCC. "We tested the receivers powered by Siano, at
extreme mobility conditions, and measured very good results. We anticipate
steady growth in the demand for in-car digital TV solutions and we will
continue to enhance our product portfolio in close collaboration with our
partner Siano."

Alon Ironi, CEO of Siano, said "The back seat of a car driving on a
highway is perhaps the ultimate test for mobile TV. Using Siano's enhanced
Antenna Diversity technology combined with our sophisticated algorithms, HCC
can provide passengers with a superior, high-quality mobile TV viewing
experience. Siano is proud to be an integral part of the communication
systems for some of the leading car manufacturers in the world."

About Siano

Siano Mobile Silicon is one of the world's leading providers of
cutting-edge digital TV receiver chips enabling mobile and home
entertainment. Pioneers of the multi-standard approach, Siano's highly
integrated silicon receiver chips enable high-performance, fast
time-to-market digital TV solutions for handheld and consumer electronics
device makers. Siano offers a wide range of DTV receiver chips for various
markets across the globe and works closely with global tier-1 PC, mobile
handset, and home entertainment manufacturers, including Samsung, LG,
Motorola, ZTE, Huawei, Dell, Lenovo, Garmin and others. Siano provides
world-class products and dedicated customer support, with offices in Dallas
(USA); Beijing, Shanghai and Shenzhen (China); Taipei (Taiwan); Seoul
(Korea); and Sao Paulo (Brazil). For more information, visit
http://www.siano-ms.com.

Hirschmann Car Communication

A Swabian company with a global reach.

Based in Neckartenzlingen, Baden-Wuerttemberg, Germany, Hirschmann Car
Communication GmbH is one of the leading suppliers in the field of
automobile communication and the world market leader in the area of TV
receivers. The company has branches in Germany, Hungary, France, China,
Japan, South Korea, Mexico and the USA. In 2010, the company generated
revenues of EUR 119 million with 800 employees worldwide. For more
information, visit http://www.hirschmann-car.com.

For more information, contact:

Siano
Matt Krieger
Ruder Finn Israel [http://www.ruderfinn.co.il ]for Siano
Tel: +972-2-589-2003 / +972-544-676-950
Email: matthew@ruderfinn.co.il

Hirschmann Car Communication
Sibylle Steilner
Tel. +49-7127-14-0
Email: Sibylle.Steilner@hirschmann-car.com

Source: Siano Mobile Silicon

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