Jonny Wilkinson in his Own Words

Jonny Wilkinson in his Own Words

LONDON, August 10, 2011/PRNewswire/ --

In a series of more than 100 short films (30 of which have been released
today) Jonny Wilkinson speaks openly and candidly about his journey and
gives people an insight into his world for the first time.

"I get the feeling a lot of people will be surprised by the films, they
are very honest and really do show Jonny as he is," said Sparks (Mark
Wilkinson), Jonny's brother and one time Newcastle Falcons teammate.

A new digital content company Powershift (http://www.powershift.tv)
has, over the past year, filmed Jonny, Sparks and Blackie (renowned sports
coach and motivational speaker), not to mention All-Blacks legend Carl
Hayman.

What has emerged now forms the nucleus of Jonny Wilkinson's new website
(http://www.jonnywilkinson.com), and is a sideways look at Jonny's world
and his unique take on rugby, his career, life and leisure time.

Although the films are variously funny, insightful, surprising and
educational (particularly about the psychological side of what has made
Jonny so successful), what emerges is the feeling that whilst watching the
films you are spending time with the man himself.

"The films are part of a long term project with Jonny," said Powershift
Managing Director, Ross Alderson. "The social web demands a different voice
and we have created the films especially for Jonny's audience online and in
social networks."

Even the navigation of the video content is done differently and in a
specifically digital way using the unique Mind Map application. Here viewers
can explore the video content by association. Simply clicking on the subject
areas around the videos enables people to follow themes or ideas located in
the content.

"We wanted to make the films the core of the project, and we invented
the Mind Map so people could explore them more intuitively," commented Ross
Alderson.

The Jonny Wilkinson official website will be launched on Wednesday 10th
August 2011. It is located at: (http://www.jonnywilkinson.com)

Source: Jonny W Ltd

Tim Buttimore, Tel: +44(0)7779-802-925

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