IndiaMART.com Reaches out to Buyers in its New Brand Campaign

IndiaMART.com Reaches out to Buyers in its New Brand Campaign

NEW DELHI, August 4, 2011/PRNewswire/ --

- IndiaMART.com Brand Awareness Campaign Goes Live
- Aims to Educate SMEs, Especially Buyers About the Benefits of
Accessing Verified Suppliers Online for Their Sourcing Requirements
- Running Successfully on Radio Mirchi (98.3 FM), Red FM (93.5 FM)
& all Major Websites

After achieving success in educating suppliers about generating sales
online and growing their business, IndiaMART.com, India's largest online B2B
marketplace, looks to buyers in its new brand campaign. The latest awareness
drive from the company has taken off nationally with much aplomb. Spanning
the most effective mediums - radio and online, the campaign seeks to help
buyers find a huge pool of verified and reliable suppliers on IndiaMART.com
for their specific buying requirements.

IndiaMART Radio jingles can be heard on Radio Mirchi (98.3 FM) and Red
FM (93.5 FM) across more than 15 cities spanning Delhi, Mumbai, Kolkata,
Pune, Hyderabad, Bangalore, Jaipur, Baroda, Rajkot, Lucknow, Ahmedabad,
Chennai, Coimbatore, Jalandhar and Indore. The campaign is concurrently
running on hundreds of websites such as hindustantimes.com , zeenews.com,
mid-day.com, enadu.net, telegraphicindia.net, mathrubhumi.com, hindu.com,
deccanherald.com, outlookindia.com, tribuneindia.com, tehelka.com,
punjabkesari.com, and many others.

Elaborating on the importance of the campaign, Mr. Dinesh Agarwal,
Founder & CEO, IndiaMART.com, said, "Our core strategy is to scale up
awareness level of SMEs with respect to the Internet. If in past brand
campaigns, we brought attention of suppliers to the online medium, we reach
out to buyers this time to strengthen the entire ecosystem. We hope this
awareness drive proves to be an eye-opener for them."

The nationwide campaign is an effort to build confidence of buyers in
the online medium for business. Success stories of buyers, who have actively
utilized the online medium for their buying requirements, are shared with
millions of listeners and viewers of the radio channels and websites
respectively in this campaign. The buyers highlight how they can search from
over 10 lakh CRISIL verified suppliers on IndiaMART.com and can easily get
in touch with suppliers without leaving their office, among others.

Past campaigns have been, to a large extent, successful in bridging a
wide gap between suppliers and buyers. The effort continues with the
optimism that the campaign will further motivate enterprises to migrate to
the online medium for their respective business purposes.

About IndiaMART.com

IndiaMART.com [http://www.indiamart.com ] is India's largest online B2B
marketplace for Small & Medium Size Businesses, connecting global buyers
with suppliers. The company offers a platform & tools to over 1 million
suppliers to generate business leads from over 5 million buyers, who use the
platform to find reliable & competitive suppliers. The company has over 4000
employees located across 75 offices in the country. Its existing investors
include Intel Capital and Bennett, Coleman & Co. Ltd.

Products & Services

IndiaMART.com [http://www.indiamart.com ] offers products that enable
small & medium size businesses generate business leads (online
catalogs/store-fronts), establish their credibility (third party verified
trust profile) and use business information (finance, news, trade shows,
tenders) for their business promotion.

For more information, please visit:
http://www.indiamart.com/corporate/press-section.html

Media Contacts

Pawandeep Kaur
Manager - Corporate Communications
T: +(91)-(120)-3997600
F: +(91) 0120-3997666
E: corpcomm@indiamart.com

Source: IndiaMART.com

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Profile: intent