Defeat the Label Announces National "Stand-Up Against Bullying Day" Friday, May 4th 2012

Defeat the Label Announces National "Stand-Up Against Bullying Day" Friday, May 4th 2012

DETROIT, Aug. 31, 2011 /PRNewswire/ -- Defeat the Label (http://www.defeatthelabel.com), the anti-bullying movement that works to promote an inclusive, judgment-free society, void of social labels and stereotypes, announced their new initiative, national "Stand-Up Against Bullying Day"; at a free concert given by Atlantic Recording artist and Defeat the Label supporter Cody Simpson, at The Somerset Collection Grand Court in Troy, Michigan on Sunday, August 28th.

"Stand Up Against Bullying Day" will be a united movement among America's youth and educational staff to demonstrate their dedication to promoting inclusive, judgment-free schools across the world, where bullying is no longer tolerated. Defeat the Label, in conjunction with, Ken Kragen, 'Hands Across America' and 'We Are The World' creator, invite schools and all anti-bullying organizations to come together and join them as they physically stand-up against bullyingon Friday, May 4, 2012 at 12:00pm EDT.

"We want May 4th to be a day that parents, teachers and most importantly children will truly see the widespread impact that bullying has had." said Lila Lazarus, spokesperson for Defeat the Label. "By 'Standing Up' on that day, not only are we creating awareness about this very serious issue, but individuals will be able to physically see they are not alone."

Leading up to "Stand-Up Against Bullying Day", Defeat the Label encourages everyone to log-on to DefeatTheLabel.com and nominate their school to join national "Stand Up Against Bullying Day"on May 4th. The top schools with the most student nominations will be eligible for celebrity appearances, autographed swag and much more.

In addition, the organization will continue to create weekly missions calling on individuals to perform acts of kindness that defeat social barriers. Once users complete his/her mission, they can return to the DtL site and post a recap of their results.

All funds raised for Defeat the Label, a non-profit organization, are used to construct and implement anti-bullying curriculum in schools and create a 24 hour anti-bullying helpline. This online tool will connect users with qualified counselors to provide assistance and resources for individuals in need, 24 hours a day.

ABOUT DEFEAT THE LABEL

Defeat The Label is an anti-bullying movement that works to promote an inclusive, judgment-free society. Support for Defeat The Label is provided in part by DTL Worldwide, a cause-based clothing line available at DTLShop.com. For more information, visit www.DefeatTheLabel.com or call 248.788.7878.

ABOUT CODY SIMPSON

Cody Simpson - who has only just returned from a sold out co-headline tour with Greyson Chance - has already been featured in an array of national publications, while also receiving extensive TV coverage including E! News, Access Hollywood, NBC's Today Show, CBS Saturday Early Show, Kid's Choice Award, and more! With over one million Twitter followers, over 1.4 million Facebook "likes" and over 74 million YouTube views, Simpson is already a genuine phenomenon. His single, "On My Mind," is quickly shaping up as Simpson's breakthrough U.S. hit. The track is currently climbing the charts at CHR/Pop radio outlets nationwide, having already hit #1 at Radio Disney (his second chart-topper at the network). Meanwhile, the "On My Mind" companion video - directed by Travis Kopach (Panic! At The Disco, 3OH!3, Boys Like Girls) - is a certified YouTube smash with over 4 million views and counting at Cody's official YouTube channel, www.youtube.com/user/CodySimpsonMusic.

SOURCE Defeat The Label

Defeat The Label

CONTACT: Briele Douglass, Sunshine Sachs, +1-212-691-2800, Douglass@sunshinesachs.com

Web Site: http://www.DefeatTheLabel.com

-------
Profile: intent