ARC Entertainment Signs On-Demand Contract With Rentrak

ARC Entertainment Signs On-Demand Contract With Rentrak

--Indie Studio-Distributor Turns to Rentrak for Insights to Help Grow Their On-Demand Offerings--

PORTLAND, Ore., Aug. 2, 2011/PRNewswire/ --Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an OnDemand Essentials contract with ARC Entertainment.

ARC Entertainment provides brand marketing, retail strategy, physical distribution and sales services for consumer products, with an emphasis on entertainment-based products. ARC Entertainment recently released Ironclad and John Carpenter's The Ward on VOD. Upcoming VOD releases include the Sarah Palin documentary The Undefeated and Bunraku starring Josh Hartnett, Woody Harrelson, Demi Moore and Ron Perlman.

"With the growth of independent film, ARC Entertainment is offering our own movies-on-demand service and it is essential to have timely and insightful performance reporting in order to drive usage and revenue, especially given the competitive on-demand platform," said Rich Goldberg, president, ARC Entertainment.

"Signing Arc Entertainment underscores the growing trend of movies-on-demand networks recognizing the importance of subscribing to the census-based OnDemand Essentials service to accurately and granularly measure their content. Rentrak is excited to provide Arc Entertainment with the tools necessary to manage and improve their business," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 90 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

About ARC Entertainment

ARC Entertainment (www.arc-ent.com) provides brand marketing, retail strategy, physical distribution and sales services for consumer products, with an emphasis on entertainment-based products.

ARC Entertainment is a "solutions based" distribution company. ARC Entertainment's unparalleled relationships with national retailers, coupled with strong sales and marketing expertise, enables the Company to explore unique programs and business models for its content partners.

The Company develops creative and profitable retail marketing programs by connecting Intellectual Property and Content owners directly with retailers. This enables ARC Entertainment to truly align content development, investment and distribution with the requirements of retailers and their customers.

ARC Entertainment monetizes Content in multiple revenue streams including: Theatrical Distribution, DVD, Blu-ray, Digital, Electronic Sell-through, Streaming, VOD, PPV, Pay and Free TV.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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