Anvil Knitwear Proud Sponsor and Official T-Shirt Supplier of Farm Aid Concert

Anvil Knitwear Proud Sponsor and Official T-Shirt Supplier of Farm Aid Concert

Shirt Scan(TM) mobile technology allows attendees to view exclusive concert content

NEW YORK, Aug. 13, 2011 /PRNewswire/ -- Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert

This year's concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil's Shirt Scan(TM) technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.

"Our partnership with Anvil goes far beyond t-shirts," said Glenda Yoder, Associate Director of Farm Aid. "It's about creating a larger community that honors family farmers and the contributions they make as organic growers, to the soil and to our health."

This year, Anvil's presence at Farm Aid 2011 will be focused on three activities:

-- Educating kids with TrackMyT® on where their organic cotton t-shirts
are grown and made;
-- Introducing organic cotton farmers like the Voglers and Mortons from
Texas who produce organic cotton for Anvil products and who will be
available to answer questions about organic farming; and
-- Educating consumers with Anvil's "Message From Earth" digital short
about the impact of pesticide use on the environment and farmers, and
encourage consumers to support organic farmers

Visit Anvil's booth at Farm Aid's HOMEGROWN Village or follow @anvilknitwear and @farmaid on Twitter® and Facebook®.

"We continue to see an increase in demand for clothing made from organic cotton and other sustainable materials and we believe that organic farming can provide a more profitable and healthy model for US family farms and their surrounding communities," said Caterina Conti, Anvil's Executive Vice President. "Farm Aid's Farmer Resource Network and their support of organic farming practices is consistent with Anvil's commitment to double the amount of acreage dedicated to organic cotton production."

About Anvil Knitwear

Anvil Knitwear, Inc. started making cotton work clothes over a century ago. Today, we're a leading sustainable apparel company, serving the imagewear and private label markets. We're the largest domestic purchaser and champion of U.S. grown certified organic cotton. In order to support America's farmers, the company has created Double IT!, a campaign to double the amount of acreage dedicated to organic cotton production in the United States. Anvil's apparel is now powered by Shirt Scan® and TrackMyT®. For additional information, visit anvilknitwear.com or follow us during Farm Aid 2011 events @anvilknitwear on Twitter®.

About Farm Aid

Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $39 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

Join the Farm Aid conversation on Twitter at www.twitter.com/FarmAid. For more information about Farm Aid, visit www.farmaid.org.

Contact:Natalia Garzonnatalia.garzon@edelman.com212-704-8154

SOURCE Anvil Knitwear, Inc.

Video:http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
Anvil Knitwear, Inc.

Web Site: http://www.farmaid.org

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