ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UK

ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UK

LONDON, August 18, 2011/PRNewswire/ --

- With Photo

The latest ABC figures, announced today, reveal that Moshi Monsters
Magazine has become the best selling children's title in the UK within its
first six months on shelf.

The magazine, which launched in February this year has reached a
circulation of 113,748 (Source ABC - 1 April to 30 June 2011) - eclipsing
its rivals and ranking at 70 within the top 100 magazines sold in the UK.

Emma Munro Smith, Co-Editor of Moshi Monsters Magazine commented "It's
incredible to have become the best selling children's magazine in the UK and
to have achieved such large numbers in a previously declining market. We're
delighted with the results and with the incredible feedback we get from our
fans... and there's still so much more to come!"

The newsstand title is based upon the immensely popular
http://www.moshimonsters.com, which now has over 50 million registered
users worldwide (12m in the UK).

Half of all UK kids aged 6-12 have adopted a Moshi Monster online and
the brand has experienced huge success across all of its 'real world'
offerings to date, including toys, books, trading cards and Top Trumps. The
popularity of the merchandise marks the increasing appetite for children's
entertainment brands that work across multiple platforms.

Each monthly issue of Moshi Monsters Magazine contains 52-pages of
entertaining content,

including comic strips, competitions, free gifts, puzzles, top secret
Moshi hints and tips, character fact files, user-generated content and
unique codes that unlock exciting content within the online world.

Created in-house and published by SkyJack Publishing, Moshi Monsters
Magazine is currently on sale across all major high street retailers (RRP
GBP2.99). Issue # 7 - a special 3D themed issue - is out today.

For further information visit http://www.moshimag.com

ABOUT MIND CANDY

Mind Candy is the online games developer and entertainment company
behind global kids phenomenon Moshi Monsters. The company was founded in
2004 by Michael Acton Smith, an Internet entrepreneur who previously founded
Firebox.com [http://Firebox.com ]. For further information visit
http://www.mindcandy.com

ABOUT MOSHI MONSTERS(TM)

Designed for kids aged 6-12yrs, Moshi Monsters is a free-to-play,
fun-filled world of adoptable pet monsters. Players choose from one of six
virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma -
that they can create, name and nurture. Once their pet has been customized,
players can navigate their way around Monstro City, taking the daily puzzle
challenge to earn 'Rox' (virtual currency), playing games, solving Super
Moshi Missions, personalizing their room, showing off their artwork, reading
stories and communicating with friends in a safe environment.

50 million monsters have been created to date and with one new sign up
every second, Moshi Monsters one of the fastest growing children's sites in
the world! For more information visit http://www.moshimonsters.com

ABOUT SKYJACK PUBLISHING

Formed in 2009, SkyJack Publishing provides print-based contract
publishing services for the entertainment media industry. Clients have
included Mind Candy Ltd, Cartoon Network, Topps, Egmont Magazines, 20th
Century Fox, Activision, The Mirror Group, Tesco, Morrisons, and more.
SkyJack also publishes Megaton, the UK's only video game magazine for 8-12
year-old children.

http://www.skyjackpublishing.co.uk

Note to Editors:

A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.

Source: Moshi Monsters

For further information contact: Nicola Duarte, Head of PR, Mind Candy, nicola@mindcandy.com, T: +44(0)207-501-1926, M: +44(0)7810-354-103, Twitter: @nics_duarte

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