Press Call Thursday: New CDC Report to Address Tobacco Depiction in Films

Press Call Thursday: New CDC Report to Address Tobacco Depiction in Films

WHAT: This week a report in the U.S. Centers for Disease Control and Prevention's (CDC) weekly journal will release new findings monitoring the movie industry's progress toward the international public health goal of eliminating smoking from youth-rated movies. A panel will discuss how to address this major public health issue.

(Logo: http://photos.prnewswire.com/prnh/20101101/DC86294LOGO)

WHY: Images of smoking are still prominent in movies, including those promoted to youth. The National Cancer Institute, the highest authority on cancer research in the United States, has concluded that exposure to smoking in movies causes youth smoking, and in 2010, the U.S. Department of Health and Human Services' strategic plan to reduce tobacco use established the goal of reducing youth exposure to on-screen smoking. A CDC report has previously concluded that effective methods to reduce the potential harmful influences of onscreen tobacco use should be implemented.

WHO:

-- Ursula E. Bauer, Ph.D., MPH, Director, National Center for Chronic
Disease Prevention and Health Promotion, CDC
-- Stanton Glantz, Ph.D., Professor of Medicine, University of California,
San Francisco, primary author of the MMWR report, and Director, Smoke
Free Movies Project

WHEN:Thursday, July 14, 2011 at 1:00 p.m. EDT

WHERE: Participant Dial-in Number(s): (866) 781-0989

International Participant Dial-In Number(s): (706) 679-4499

Conference ID #: 82955222

To join the online meeting, go to: https://meetingvisuals.webex.com/meetingvisuals/j.php?ED=164564612&UID=0&PW=NNzdlOGY1MjBh&RT=MiMxMQ%3D%3D

Meeting Number: 591 706 211

Password: newreport

Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps Americans live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation's programs include truth(®), a national youth smoking prevention campaign that has been cited as having contributed to significant declines in youth smoking; EX(®), an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. Visit http://www.legacyforhealth.org/.

Legacy is equipped with a VideoLinkReadyCam(TM) television studio system, providing journalists with faster, easier access to the nation's leading tobacco prevention and cessation experts. From this in-house broadcast studio, Legacy can offer immediate access to its experts to comment on breaking news, new research publications, or any news related to youth smoking prevention, adult quit smoking programs, or any issue related to smoking. The studio is connected directly to the Vyvx fiber network and is always available for live or pre-taped interviews. To arrange an interview, please contact Julia Cartwright at 202-454-5596.

Contact: Julia Cartwright202-454-5596jcartwright@legacyforhealth.org

/PRNewswire-USNewswire -- July 13, 2010/

SOURCE Legacy

Photo:http://photos.prnewswire.com/prnh/20101101/DC86294LOGO
http://photoarchive.ap.org/
Legacy

Web Site: http://www.americanlegacy.org

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