Ordinary Customers Turn Into Super-Fans During Land O'Frost's Captain America Instant Win Game

Ordinary Customers Turn Into Super-Fans During Land O'Frost's Captain America Instant Win Game

Land O'Frost Surprises Customers with Instant Win Game Pieces in Most Popular Brand - Premium Lunchmeat Products

LANSING, Ill., July 20, 2011 /PRNewswire/ -- Land O'Frost, the nation's largest family owned packaged lunchmeat brand, is teaming up with Marvel Entertainment, LLC to celebrate the launch of its next summer blockbuster, Captain America, on July 22, 2011, by offering customers the chance at a thrilling Super-Fan Trip to attend a Marvel movie premiere in 2012.

Beginning June 27, 2011, specially marked packages of Land O'Frost Premium products will contain instant win cards. One special card will contain a Marvel package including special access to a Marvel World Movie Premiere in Los Angeles for four, including tickets to a 2012 Marvel Premiere, round-trip travel and three nights of hotel accommodations.

In addition to the grand prize trip, there will be 500 instant-win cards giving customers an action-packed Captain America video game and 100,000 packages will be filled with exclusive Captain America trading cards.

"We have such enthusiastic customers, that we consider them to be super fans of Land O'Frost," said Stephan Williams, vice president of marketing at Land O'Frost. "It is these super fans that have made us America's favorite one-pound deli pouch, so it's only fitting that we team up with Super Hero, Captain America, to reward them for their support. Giving them the opportunity to win a Super-Fan trip to see a Marvel movie in 2011 is just one more way for us to say thank you for buying our products."

A co-branded spot from Land O'Frost and Marvel will be aired throughout the promotional period, including select scenes from Captain America. Super fans can also visit www.landofrost.com to watch the thrilling Captain America trailer, try their hand at a Captain America Red Skull and Crossbones arcade game, read original Captain America comic book, First Vengeance, and download Captain America wallpaper for their computer.

This is the third year in a row that Land O'Frost is partnering with Marvel, and just like Marvel movies, each promotion is just as successful as the last. Last year Land O'Frost ran a similarly fantastic instant-win promotion in coordination with the launch of Marvel's hit sequel, Iron Man 2.

Land O'Frost is honored to be a part of Marvel's continued success in the creation of award-winning Super Hero films. With the anticipation of a new movie launch in 2012, Land O'Frost believes this prize will rival its past customer rewards programs.

In addition to its Super Hero theme, Land O'Frost enjoys regularly rewarding its customers through promotional giveaways and contests. Earlier this year, Land O'Frost gave away more than $50,000 in Ticketmaster gift cards through an on-package promotion. It also sent one lucky customer a VIP trip to the 2011 Football Hall of Fame Enshrinement Ceremony.

For more information on the promotion, consumers can visit www.landofrost.com and www.landomoms.com.

About Captain America: The First Avenger

"Captain America: The First Avenger," directed by Joe Johnston, from a screenplay by Christopher Markus & Stephen McFeely, will focus on the early days of the Marvel Universe when Steve Rogers (Chris Evans) volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America. As Captain America, Rogers joins forces with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell) to fight the evil HYDRA organization, led by the villainous Red Skull (Hugo Weaving). One of a continuing slate of films being produced by Marvel Studios based on the Marvel characters, "Captain America: The First Avenger" joins Thor which was released on May 6, 2011 and Marvel's The Avengers which is coming to theaters on May 4, 2012." "Captain America: The First Avenger" will be distributed by Paramount Pictures on July 22, 2011.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites(TM). Information on several additional items can be found on their website. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information.

SOURCE Land O'Frost

Land O'Frost

CONTACT: Katie Cosgrove, +1-630-315-2968, katie@hensonconsulting.com, for Land O'Frost

Web Site: http://marvel.com

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