1.5 Million People Watch Live Video Coverage From Rightster and ITN Productions of the Murdoch Phone Hacking Parliamentary Hearing

1.5 Million People Watch Live Video Coverage From Rightster and ITN Productions of the Murdoch Phone Hacking Parliamentary Hearing

LONDON, July 20, 2011/PRNewswire/ --

An audience of over 1.5 million people watched yesterday's live video
coverage of the UK Parliamentary hearing into the on-going News
International phone hacking scandal, via the live stream provided by
Rightster in partnership with ITN Productions. Rightster's video solutions
were used by ITN Productions to distribute a live stream of the proceedings
to five major publisher sites, namely the Guardian, the Mail Online, MSN,
itn.co.uk and Facebook (via ITN's page).

The headline statistics for the live stream were:

- 1.53 million total unique stream starts across publisher
sites (MailOnline, the Guardian, MSN, ITN's Facebook Page, itn.co.uk),
indicating the total number of people who watched the proceedings
- A surge in views around the incident when a protester attacked
Rupert Murdoch; views reached a peak when the attack took place with
concurrent streams spiking by 25% in just 30 secs, indicating the power
of social media like Facebook & Twitter to spread news instantaneously

Charlie Muirhead, CEO of Rightster, said: "These figures indicate not
just the compelling nature of the phone hacking saga, but also the rising
importance of online media and live video streaming as a way for mass
audiences to engage in news events globally. Rightster is committed to
helping content owners and publishers bring such significant live events to
a worldwide audience, in the most efficient and innovative way possible."

Mark Browning, Managing Director of ITN Productions, said: "Following
our success with the Royal Wedding, ITN Productions has further consolidated
its position at the forefront of news event live streaming. With our
partners including the biggest commercial news sites in the UK, we will be
looking to deliver more events in the coming months."

ABOUT RIGHTSTER

Rightster is a B2B system for media rights management, providing
technology solutions and expert advice which simplify the business of online
video. The Rightster system connects content owners, publishers and
advertisers, enabling them to build audience, accelerate revenues, reduce
costs and simplify operations. Through its Advanced Video Streaming (AVS)
solutions, Rightster focuses on enabling business transactions with easy to
use, powerful software which puts its customers in control of their video
content. Rightster believes in a transparent partnership model, using free
tools and performance based fees rather than costly and complicated up-front
licenses. Rightster uses a unique 'social web' model which lets content
companies easily connect and build up their own private networks via the
Rightster system, facilitating content distribution, rights transactions,
monetisation and media asset management. Founded in Sept 2010, Rightster is
growing rapidly and is already used by a wide range of clients such as ITN
(the UK's largest commercial news producer), the British Fashion Council
(owner of London Fashion Week and other fashion events), and thousands of
publisher sites globally.

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ABOUT ITN PRODUCTIONS

ITN Productions creates multi-platform content for major global brands,
covering genres such as factual, entertainment, news and corporate
production. Clients that commission award-winning programmes from ITN
Productions include major UK and international broadcasters such as ITV, the
BBC, Channel 4, Channel 5, History and Discovery, with television
commissions including Climbing Great Buildings on BBC2 and Mud Men on
History. Entertainment content made by ITN Productions includes FYI Daily on
ITV2, The Breakfast Fix on 4Music, The Movie Show on ITV2, and The Showbiz
411 on YouTube and Twitter, with international programmes including The Cool
Edition on China's biggest English language channel. ITN Productions also
creates news content for a wide range of clients such as Yahoo!, MSN, Virgin
Media, Telegraph Media Group, The Independent, Metro, Daily Mail, Daily
Express and Daily Star, and the Illiffe and MNA publishing groups. ITN News
is the most viewed news channel on YouTube. Corporate clients also work with
ITN Productions to create content, including Hodder Education, Direct.gov
and NHS Choices.

Source: Rightster and ITN Productions

Press Contact Rightster: Rebecca Hutson, Communications Manager, Rightster, Phone: +44(0)207-183-4545 / (0)7827-850-663 Email: rebecca@rightster.com Press Contact ITN: Dan Faulks, Head of Press, ITN, Phone: +44(0)20-7430-4825 / (0)7554-439100 Email: dan.faulks@itn.co.uk

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