Morgan Murphy Media Signs Long Term Contract With Rentrak For Local Market Measurement

Morgan Murphy Media Signs Long Term Contract With Rentrak For Local Market Measurement

--Rentrak Provides Continuous TV Measurement to Wisconsin Markets--

PORTLAND, Ore., July 27, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year Station View Essentials contract to provide local market TV ratings data to Morgan Murphy Media, a television and radio chain based in Madison, Wisconsin. Rentrak will be providing stable and granular TV viewing data for the company's CBS and My Network affiliates in Madison, Wisconsin and LaCrosse/Eau Claire Wisconsin.

Additionally, Rentrak will be linking their Simmons local market consumer information to the viewing behaviors in these two markets; enabling Morgan Murphy stations to sell their inventory not only on the size of program audiences, but also on their viewers purchase activity and other behavioral l measures.

"Being the first in our markets to bring advertisers continuous measurement falls in line with Morgan Murphy's intent to serve our clients at the highest level," said Brian Burns, COO of Morgan Murphy Media. "We are pleased to partner with Rentrak in the LaCrosse/Eau Claire and Madison markets and look forward to using their advanced data to better monetize over-the-air television."

"Rentrak welcomes Morgan Murphy Media stations to our growing list of stations who demand the most stable and comprehensive local television measurement. Morgan Murphy's ability to sell their inventory based on consistent and continuous quantitative and qualitative measurement will be a game changer for these stations and the markets in general," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.

Available in all 210 television markets, Rentrak's Station View Essentials service features the only fully-integrated database of detailed satellite, Telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, Station View Essentials combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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