Legendary Musicians Join Forces to Help UNICEF Save Children Affected by Drought and Famine in Horn of Africa During "Month of Giving"

Legendary Musicians Join Forces to Help UNICEF Save Children Affected by Drought and Famine in Horn of Africa During "Month of Giving"

GRAMMY-Winning Concert for Bangladesh Album Makes its Digital Debut on iTunes for the 40th Anniversary of Legendary Show; Sales Benefit the George Harrison Fund for UNICEF

NEW YORK, July 26, 2011 /PRNewswire-USNewswire/ -- On the 40th anniversary of the groundbreaking Concert for Bangladesh, the first major music benefit for a humanitarian cause, the music community is coming together yet again for UNICEF, this time to help provide emergency relief for children in famine and drought-affected regions in the Horn of Africa. UNICEF is calling the situation in the Horn of Africa the "worst humanitarian emergency in the world," with Somalia being the epicenter of the crisis.

To pay tribute to the Concert for Bangladesh and its organizers George Harrison and Ravi Shankar, this August has been designated as the "Month of Giving." During the Month of Giving all donations to the George Harrison Fund for UNICEF will benefit UNICEF's life-saving programs for children in the Horn of Africa. To jump start this fundraising initiative, the George Harrison Fund for UNICEF, which was founded by Olivia Harrison, wife of the late George Harrison, is immediately releasing $1 million to UNICEF for emergency efforts there.

As part of the Month of Giving, musicians and performing artists across the world will engage with fans at their concerts, and by tweeting and posting content to their websites and Facebook pages. These artists include the original Concert for Bangladesh performers Ringo Starr, Eric Clapton, and Leon Russell, as well as Arcade Fire,Monty Python, Elvis Costello, Crosby, Stills and Nash, The Doors, Selena Gomez, The Go-Go's, Brian Wilson, My Morning Jacket, Nas, Jackson Browne, and more. To see a full list of participating artists, visit theconcertforbangladesh.com.

"It's deeply heartening to see how the compassion of musicians is handed down from generation to generation," said Olivia Harrison, founder of the George HarrisonFund for UNICEF. "In 1971 the crisis was in Bangladesh, today it's the Horn of Africa. My thanks go out to all the musicians who have pledged their support."

The Concert for Bangladesh album makes its digital debut today exclusively on the iTunes Store (www.iTunes.com). In honor of the altruistic sprit that gave birth to the Concert for Bangladesh, each download will benefit the George Harrison Fund for UNICEF. iTunes, Apple Records Inc., and all artists, songwriters and publishers associated with the concert will keep no income from the digital sales of the album and have waived all fees.

In a worldwide 72-hour online event, The Concert for Bangladesh feature film will be available for free streaming in its entirety from Saturday, July 30 through Monday, August 1 on iTunes, georgeharrison.com and theconcertforbangladesh.com.

In 1971 George Harrison and Ravi Shankar staged two concerts at New York's Madison Square Garden that brought together a star-studded cast of musicians to alert the world to the plight of the Bangladeshi people, victims of simultaneous floods, famine and civil war. The Concert for Bangladesh, which supported UNICEF's programs in the country, pioneered the all-star concert benefit model, which continues to move hearts and raise money today. In the tradition established by George Harrison and Ravi Shankar, The George Harrison Fund for UNICEF continues to support UNICEF programs in Bangladesh and has expanded its reach to other countries where children are at risk.

Today the Horn of Africa is facing what is being called the worst drought in 60 years, and famine has been declared by the United Nations in two regions of southern Somalia. More than 2 million children are acutely malnourished, including half a million children who are at imminent risk of death if they do not receive immediate lifesaving assistance.

"Forty years ago this August, the friendship between George Harrison and Ravi Shankar forever changed music and the lives of countless Bangladeshi children. Today millions of children in the Horn of Africa desperately need our help. We are humbled by the outpouring of support from the music community led by Olivia Harrison, Apple Records and our friends at iTunes," said President and CEO of the U.S. Fund for UNICEF Caryl Stern.

A brief video message with information about how to help is available for streaming on georgeharrisonfundforunicef.org and on iTunes. In the U.S., supporters can text FRIEND to UNICEF (864233) to give $10 to the George Harrison Fund for UNICEF (messaging and data rates apply), or visit theconcertforbangladesh.com to donate and learn more.

ABOUT THE GEORGE HARRISON FUND FOR UNICEF

The George Harrison Fund for UNICEF is a joint undertaking between the Harrison family and the U.S. Fund for UNICEF to support UNICEF programs that provide lifesaving assistance to children, including health, education, nutrition and emergency relief. In the tradition established by George Harrison and Ravi Shankar, The George Harrison Fund for UNICEF continues to support UNICEF programs in Bangladesh while expanding its influence to include other countries where children are in need.

ABOUT UNICEF

UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from 13 million in 1990 to 8.1 million in 2009. But still, 22,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit www.unicefusa.org or call 1-800-4UNICEF (1-800-486-4233).

SOURCE UNICEF

UNICEF

CONTACT: For the U.S. Fund for UNICEF - Genesa Garbarino - PMK*BNC, +1-212-373-6155, Genesa.Garbarino@pmkbnc.com; or For Apple Films Inc. and The Concert for Bangladesh - Jennifer Ballantyne, EMI Music North America, +1-323-871-5494, jennifer.ballantyne@emicap.com; UK and International Media Contacts: For Apple Films Inc. and The Concert for Bangladesh - Moira Bellas, MBC PR: 0 20 7483 9205, moira@mbcpr.com

Web Site: http://www.unicefusa.org

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