Gander Mtn. Offering Exclusive Zac Brown Band Southern Ground Products

Gander Mtn. Offering Exclusive Zac Brown Band Southern Ground Products

Retailer, multiplatinum artist partner with Soles4Souls, the international shoe charity, offer line of hand-crafted products in 116 stores nationwide

ST. PAUL, Minn., July 26, 2011 /PRNewswire/ -- Gander Mountain is proud to announce a unique alliance with GRAMMY-winning and multiplatinum artist Zac Brown Band, as the nation's first retailer to carry Southern Ground products. The three-team partnership includes an arrangement with Soles4Souls, by which the Nashville-based charity will provide seven pairs of shoes to people in need for every exclusive Zac Brown Band hat purchased at Gander Mountain.

"For millions, Zac Brown Band's music is the perfect accompaniment to the 'We live outdoors' lifestyle that Gander Mountain helps provide. It makes perfect sense that Gander Mountain is the first retailer in the nation to carry Zac's great line of Southern Ground products," said Steve Uline, Gander Mountain's executive vice president of marketing. "We are happy to be a part of this partnership, which will mean countless pairs of shoes for those in need via the important involvement of Soles4Souls in this exciting partnership."

Among the Southern Ground products available at all 116 Gander Mountain stores and via www.GanderMountain.com is an exclusive Zac Brown Band hat with a hand-tooled leather patch that has been assembled by Zac's Southern Hide leather shop. The cotton twill hat, which retails for $20, features an embroidered Soles4Souls logo.

"We are extremely excited about our partnership with Gander Mountain and Zac Brown Band," said Wayne Elsey, Founder and CEO of Soles4Souls. "For every Zac Brown Band hat purchased, seven lives around the world will be changed with the gift of shoes. It doesn't get any sweeter than that."

Only available online at GanderMtn.com will be another amazing product from the Southern Grind shop in Georgia, the hand-crafted GranDaddy knife, which features a blade made of recycled saw blades and a custom sheath. Other Southern Ground items available at Gander Mountain include Zac's Georgia Clay Spice Rub, Brown Sauce Marinade, the Southern Ground Cook Book (a collection of recipes developed by Zac and Executive Chef Rusty Hamlin) and the band's latest CD 'You Get What You Give (Atlantic/Southern Ground).

"Southern Ground represents the things I love most -- family, friends, food, and music," said Zac Brown, front man of the Grammy Award-winning band. "I'm happy to work with Gander Mountain and Soles4Souls, to help bring our Southern Ground products to more people throughout the country, while also being able to help people in need."

About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, MN, is the nation's largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel, rugged casual wear and footwear featuring national, regional and specialty brands as well as the company's owned brands. Focused on a "We Live Outdoors(®)" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton's (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

About Soles4Souls®, Clothes4Souls®, and Hope4Souls(TM)

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls' other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.

About Zac Brown Band

Two-time GRAMMY Award winners and multi-platinum artists Zac Brown Band have quickly become one of music's most heralded acts. The group's major label debut 'The Foundation' (Atlantic Records/Home Grown/Big Picture) was one of Billboard's Top 20 albums of 2009 and featured six consecutive #1 hit radio singles, propelling them to a "Best New Artist" win at the 2010 GRAMMYs. 'You Get What You Give' (Atlantic/Southern Ground Artists), the band's platinum-certified #1 Billboard 200 sophomore release, adds two more #1 singles: "As She's Walking Away" featuring Alan Jackson and "Colder Weather," with a third rapidly climbing hit "Knee Deep" featuring Jimmy Buffett. Since 2009, the band has garnered over 30 GRAMMY, ACM, AMA, CMA and CMT award nominations. Zac Brown Band is represented by ROAR, a Beverly Hills-based talent and brand management company. Additional information can be found at http://www.zacbrownband.com/.

About Southern Ground

Southern Ground, home to multi-platinum GRAMMY Award winners Zac Brown Band and the Southern Ground Artists, Inc. record label, encompasses an entire coalition of subsidiaries deeply dedicated to Southern tradition. Under its umbrella are brands including: Southern Hide, which creates handcrafted leather items and leather fine art; Southern Grind, a full production metal shop that fashions knives, belt buckles, keychains, and hunting accessories from recycled steel material; Lucy Justice Goods, which provides the Southern Ground artists with a variety of merchandise and fan gear, as well as the Baby Goo food branch of Southern Ground. Baby Goo produces Brown's famous Southern Ground Grub GA Clay Spice Rub and Brown Sauce, in addition to publishing the Southern Ground Cookbook, a collection of recipes developed by Zac and executive chef Rusty Hamlin in conjunction with family and friends that includes delicious down-home dishes like Boursin-Stuffed Filet, Your Mama's Collard Greens, Pocketknife Coleslaw and Revival Peach Cobbler.

SOURCE Knot Limited

Knot Limited

CONTACT: CONTACT: David Ewald, Direct, +1-651-290-6276, or cell, +1-612-490-2650

Web Site: http://www.giveshoes.org

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