Gray Television Expands Rentrak Contract for Local Market Ratings

Gray Television Expands Rentrak Contract for Local Market Ratings

--Rentrak's StationView Essentials TV Database Ratings Service Provides Stable and Accurate Measurement to Diary Markets--

PORTLAND, Ore., July 5, 2011/PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded StationView Essentials contract with Gray Television for KOLO-TV, the ABC-affiliate in Reno, Nevada. Gray Television, a broadcast company which operates multiple television stations serving numerous markets, already subscribes to Rentrak's TV database ratings service for ABC-affiliate KAKE in Wichita, Kansas; CBS-affiliate WIBW in Topeka, Kansas; and NBC-affiliate WOWT in Omaha, Nebraska.

"We are excited to use Rentrak's new and dynamic sales tools. StationView Essentials is an innovative and necessary resource for our station to make better tactical and strategic decisions across Sales, Programming and Promotions departments. Moreover, Rentrak's passive, stable and continuous measurement of television audiences will be a powerful competitive advantage for us, and is why we continue to expand our station commitment with Rentrak," said Nick Matesi, Vice-President, General Manager of KOLO-TV in Reno, NV.

Rentrak is the television ratings database currency that measures all networks in 210 markets from over 18 million televisions nationwide. Rentrak integrates TV viewing information from the satellite, Telco and cable industries with consumer segmentation systems so advertisers can more effectively target their consumers with granular insights to reach their true consumer targets.

About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as the database currency for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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