DC Brands International, Inc. Announces That the Studio Filming of the Upcoming Infomercial is Completed

DC Brands International, Inc. Announces That the Studio Filming of the Upcoming Infomercial is Completed

DENVER, July 25, 2011 /PRNewswire/ --DC Brands International, Inc. a publicly traded company under the ticker symbol (OTC: DCBR), announced today that the studio filming of the infomercial with Patricia Stark and Richard Pearce has been successfully completed.

Richard Pearce, CEO and President said, "It was really exciting to spend last week in Los Angeles doing the studio filming portion of our upcoming infomercial. Working with Patricia was a treat, and the expertise and talent of the professional team at Script to Screen really comes out in this whole production process. I truly expect that this infomercial will be a huge success and launch our H.A.R.D. Nutrition Functional Water Systems into the national spotlight."

Pearce continued, "The fact that we paid the full $500,000 for the production of this infomercial in advance is definitely paying dividends and moving the whole process forward in the time frame and manner that we anticipated from the very beginning."

Patricia Stark is a well known and recognizable celebrity in the world of direct response television, and is a respected television host and media coach. Ms. Stark has hosted and anchored more than 25 different shows.

For more information on Script to Screen go to www.scripttoscreen.com

For more information on Ms. Patricia Stark go to www.patriciastark.com.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (OTC: DCBR), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the success of the infomercial and the national recognition that results from its launch .

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the reaction of consumers to our nationally aired infomercial featuring Ms. Patricia Stark and our CEO, President Richard Pearce, and any failure of the infomercial to result in national brand recognition or increased sales, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
wbrantley@dc-brands.com

SOURCE DC Brands International, Inc.

DC Brands International, Inc.

Web Site: http://www.hardnutrition.com

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