VIZIO Tops U.S. LCD HDTV Sales for Two Consecutive Quarters, Shipping Nearly 30% More LCD HDTVs Than the Closest Competitor

VIZIO Tops U.S. LCD HDTV Sales for Two Consecutive Quarters, Shipping Nearly 30% More LCD HDTVs Than the Closest Competitor

- VIZIO's 20.9% market share in Q1'11 is the highest any brand has posted in U.S. LCD shipments since 2008*

- VIZIO is #1 in North America LED backlit LCD shipments for Q1 with 29% market share and 293.8%**** growth Y/Y

- VIZIO shipped more Sound Bars in 2010 than any other brand in North America**

IRVINE, Calif., June 22, 2011 /PRNewswire/ -- VIZIO, America's #1 LCD HDTV Company*, announced today that it outperformed the industry as the number one shipper of LCD HDTVs in Q1 2011 for both North America and the U.S. with a market share of more than 20%*. Since bringing home several awards at the 2011 Consumer Electronics Show, the brand has seen an increased demand for its newest technology, including Theater 3D(TM) , VIZIO Internet Apps® (V.I.A.) and Beyond TV wireless connected devices.

(Photo: http://photos.prnewswire.com/prnh/20110622/LA24280)

(Logo: http://photos.prnewswire.com/prnh/20090204/LA66605LOGO)

VIZIO saw significant sales increases in Theater 3D(TM) capable sets, which took home awards at this year's CES including CNET's "Best of CES" award for the television category and Popular Mechanics "Editor's Choice" award. With new Theater 3D models arriving in Q2 and Q3 of this year, this feature is expected to become one of the most demanded among new HDTV buyers. VIZIO also saw incredible sales in their award-winning XVT lineup with VIZIO Internet Apps® as well as Blu-ray players with wireless Internet apps and the nation's best-selling Sound Bar.

"Meeting VIZIO's brand promise of providing 'Entertainment Freedom For All' is the driving force behind all of our sales successes. The spread of our Theater 3D models now goes well beyond early adopters and has made 3D a feature that friends and family can finally enjoy watching together," stated Randy Waynick, Chief Sales Officer, VIZIO. "And it's not only Theater 3D TVs that are flying off the shelves, it's our connected TVs with VIZIO Internet Apps and our lineup of Sound Bars and Blu-ray players. Consumers want connectivity, energy efficiency, value, and the best technology -- VIZIO delivers on every single one of these."

VIZIO remains the leader in Sound Bar sales** with the best-selling VHT210 and VHT510 leading the way with 367% Y/Y growth. They also shipped more than 25,000 of their Dual Band HD Wireless Internet Routers in Q1***, signaling that America's demand for improved high-speed streaming and playback is strong.

"VIZIO is leading the way in bringing new technology to America. Their 120Hz TVs grew 64.3% Y/Y while the industry only grew 12.5%," stated Paul Gagnon, Director of North American TV Research at DisplaySearch.

DisplaySearch: Top 10 LCD TV Brands in North America for Q1 2011
(Ranking by Unit Shipments in Thousands)

Market Y/Y %
Rank Vendor Q1'11 Share Change
1 VIZIO 1,563.5 21.4% 32%
2 Samsung 1,214.4 16.6% -9%
3 Funai 884.0 12.1% 15%
4 LGE 783.2 10.7% 15%
5 SONY 606.7 8.3% -32%
6 SANYO 539.9 7.4% -6%
7 TOSHIBA 362.2 5.0% -48%
8 OTHERS 335.0 4.6% -72%
9 SHARP 214.0 2.9% -40%
10 PANASONIC 204.0 2.8% 0%
Total 7,301.1 0%

Source: DisplaySearch

DisplaySearch: Top 5 LED TV Brands in North America for Q1 2011
(Ranking by Unit Shipments in Thousands)

Rank Vendor Q1'11 Market Share % of LCD Mix
1 VIZIO 732.9 29.0% 47%
2 Samsung 582.5 23.0% 48%
3 Sony 266.0 10.5% 44%
4 LGE 188.4 7.5% 24%
5 Toshiba 152.9 6.0% 42%
Total 2,528.6

Source: DisplaySearch

The first quarter results from DisplaySearch showed that consumers are seeking innovation and value when purchasing HDTVs. Leading the industry, VIZIO LED shipments increased by 293.8% Y/Y** and 120Hz+ TV shipments increased by 64.3% Y/Y**.

IHS iSuppli: US LCD TV Shipments
(Ranking by Unit Shipments in Thousands)

Vendor Q1-10 Q2-10 Q3-10 Q4-10 Q1-11
VIZIO 1,066 1,394 1,602 2,867 1,560
Samsung 1,149 1,448 1,426 2,100 1,270
Sony 722 806 796 1,049 524
LG Electronics 500 646 742 976 626
Sanyo 513 506 555 404 476
Toshiba 449 402 533 708 342
Sharp 263 176 380 264 175
Panasonic 184 227 263 290 188
Others 1,626 2,178 2,022 1,973 2,311
Grand Total 6,473 7,783 8,318 10,631 7,472

Source: IHS iSuppli

Further displaying VIZIO's growing popularity among US consumers, four VIZIO TVs were included in Quixel Research's Q4 list of the Top 5 Best Selling models in the US LCD TV market. One of VIZIO's 40"+ LCD TV models was ranked among the top five best sellers for the quarter.

Quixel Research Market Update - Q1 2011
Top 5 Best Sellers by Units

List
Manufacturer Product Size Resolution Light Source Price
VIZIO M260VA 26" HD 720 LED $299.00
VIZIO M420NV 42" HD 1080 LED $698.00
VIZIO M220VA 22" HD 1080 LED $228.00
Samsung UN46C6300 46" HD 1080 LED $1,699.00
VIZIO E320VP 32" HD 720 LED $559.00

Source: Quixel Research

"With consumers looking for the latest technologies such as LED and Internet connected HDTV, VIZIO models top our best sellers. VIZIO continues to offer the latest features at prices that allow buyers to step up to the next generation of entertainment without paying more," stated Tamaryn Pratt, Analyst at Quixel Research.

*Source: IHS iSuppli Corporation Research Q2 2011 Market Tracker Report of Q1 2011.

** Source: CEA's MarketMetrics data

** Source: VIZIO, Inc.

**** Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report

About VIZIO

VIZIO, Inc., "Entertainment Freedom For All," headquartered in Irvine, California, is America's #1 LCD HDTV Company. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, IGN Best of CES - Television, Bluetooth.org Best of CES, Good Housekeeping's Best Big-Screens, PC World's Best Buy, Popular Mechanics Editor's Choice and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

The V, VIZIO, VIZIO Internet Apps (V.I.A.), Theater 3D, Full Array TruLED, Edge Lit Razor LED, 240Hz SPS, 480Hz SPS, Entertainment Freedom and Entertainment Freedom for All names, logos and phrase are registered or unregistered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.

SOURCE VIZIO, Inc.

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VIZIO, Inc.

CONTACT: Jim Noyd of Noyd Communications Inc., +1-310-951-3768, jim.noyd@noydcom.com; or Charley Fitzwilliam of Leader Enterprises, +1-949-579-0405, cfitzwilliam@leaderenterprises.com, both for VIZIO, Inc.

Web Site: http://www.vizio.com

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