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Wednesday, June 29, 2011

A Sizzling Sequel! Kelly Ripa and Kim Kardashian Team Up, Once Again, to Fight Ovarian Cancer

A Sizzling Sequel! Kelly Ripa and Kim Kardashian Team Up, Once Again, to Fight Ovarian Cancer

Stars to Appear in Public Service Announcements for QVC Presents Super Saturday Live, Benefitting Ovarian Cancer Research Fund

WEST CHESTER, Pa., June 29, 2011 /PRNewswire/ -- Encore! Encore! Two of Tinseltown's hottest celebrities are, once again, joining forces to lend their support in finding a cure for one of the world's least recognizable cancers - ovarian cancer.

For the second consecutive year, Kelly Ripa and Kim Kardashian appear together in both print and television public service announcements promoting QVCPresents Super Saturday Live on QVC Saturday, July 30 at 2 PM, with net proceeds benefitting Ovarian Cancer Research Fund (OCRF). The exclusive sale, which was previously only available to Hamptons' tastemakers and celebrities, will reach QVC's more than 98 million U.S. households, allowing shoppers throughout the country to get designer styles at HALF the manufacturer's suggested retail price*.

Ripa, a longtime supporter of OCRF, has hosted Super Saturday for the past seven years, and will once again host the event in the Hamptons. Currently in its 14th year, Super Saturday will be broadcast live for the fifth consecutive year on leading multimedia retailer QVC.

"I am thrilled to be teaming up with Kim again to support such a wonderful cause," said Ripa. "We always have a blast when we're together and it's great to be able to help spread the word about such an amazing event."

Kardashian, who is also a strong advocate for OCRF, said, "With so many women affected by Ovarian Cancer each year, the importance for awareness is now more important than ever. It's truly a pleasure to work with Kelly to make sure that every woman knows the facts about this unrecognizable disease."

"Kelly and Kim's enthusiasm and boundless energy for supporting QVC Presents Super Saturday Live is remarkable," said Claire Watts, CEO, QVC U.S. "It's a pleasure to have them represent QVC and OCRF in our mission to bring national attention to such an important women's issue."

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About Ovarian Cancer Research Fund

Ovarian Cancer Research Fund (OCRF) is the largest private non-profit organization in the United States dedicated exclusively to funding ovarian cancer research. Our mission is to find a method of early detection and ultimately a cure for ovarian cancer. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection. Since 1998, OCRF has given over $40 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF sponsored researchers are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it.

For more information or to join us in our fight, please visit OCRF's website at www.ocrf.org.

*Based on supplier's representations of value. No sales have been made at this price.

SOURCE QVC, Inc.

QVC, Inc.

CONTACT: Denise Kovalevich, +1-484-701-8823, Denise.Kovalevich@QVC.com, or Nikki DiGennaro, +1-484-701-8814, Nikki.J.DiGennaro@QVC.com

Web Site: http://www.qvc.com


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