Now Live Music Fans Can Get "Backstage" With Lands' End Canvas!

Now Live Music Fans Can Get "Backstage" With Lands' End Canvas!

Lands' End Canvas partners with Live Nation to host year-long concert series

DODGEVILLE, Wis., June 7, 2011 /PRNewswire/ -- Lands' End Canvas makes seeing live music even better through an exclusive new partnership with Live Nation Entertainment, the world's largest live entertainment company. The year-long concert series titled "Backstage with Lands' End Canvas" features an eclectic mix of rock, pop and soul bands and artists gracing the stages of the House of Blues in Boston, MA, and Chicago, IL, and the Tabernacle in Atlanta, GA.

(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

"We know music is an integral part of the Lands' End Canvas customer's life," explains Kathy Neumann, vice president of brand marketing, Lands' End. "The Live Nation partnership is an exciting way to integrate great style into the live music experience."

It Pays to Be a Fan of Lands' End Canvas

"Live Nation Concert Cash is one way for us to extend our thanks for being a Lands' End Canvas fan," said Neumann, "and hopefully it will help get you to a great live show!" Active Lands' End Canvas Facebook fans will have many opportunities to win Concert Cash, taking them one step closer to seeing their favorite bands and artists.

VIP Treatment

For true connoisseurs of live music, look no further than Lands' End Canvas Nights. These select branded nights throughout the year will feature Lands' End Canvas product, giveaways and activities dedicated to enhancing the total concert experience. Lands' End Canvas Nights will offer guests an exclusive chance to attend sound checks, meet the music artists and join in the events within the Foundation Room in each Live Nation venue for VIP pre- and post-concert parties. Lucky VIPs can receive exclusive offers and mingle with other fans of the brand in a luxurious lounge setting featuring food, drinks and a DJ.

Keep It Social

Like letting people know what you're doing? Use social media to let your friends know you're at an amazing concert, such as Matt & Kim, performing at the House of Blues in Boston on June 30, by checking into Lands' End Canvas Night Live Nation venues via Foursquare or Facebook Places. Feel like tweeting about the show? Add #LandsEndCanvas to your tweet. Want to share how incredible last night's show was? Lands' End Canvas keeps the conversation going on Facebook, where images can be posted along with comments about the bands, music, fashion and trends.

"Social media is a way to blend the live experience with a virtual one," continues Neumann. "You can be at our concert in Boston, but your best friend in Chicago can experience it, too."

"We are thrilled to be partnering with Lands' End Canvas in their first musical venture," said Russell Wallach, president of Live Nation Network. "Live music is the ultimate emotional connector, and together we have the ability to reach a youthful, plugged-in audience through all of the channels Live Nation offers, be it at the venue, on their phones or online."

For more information on Lands' End Canvas and its partnership with Live Nation, visit www.landsendcanvas.com/backstage. See the concert schedule and information on the New Music Now event.

About Lands' End Canvas(TM)

Authentic inspiration, modern interpretation: clothing and accessories with an effortless sense of style for women and men. True to its Lands' End roots, everything is Guaranteed. Period.® Sold at landsendcanvas.com, 1-877-877-1963, the Lands' End Canvas Shops at Sears and around the world.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

SOURCE Lands' End

Photo:http://photos.prnewswire.com/prnh/20071029/AQM053LOGO
http://photoarchive.ap.org/
Lands' End

CONTACT: Michele Casper of Lands' End, +1-608-935-4633, michele.casper@landsend.com, @LEprMichele

Web Site: http://www.landsend.com/newsroom

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