Insight Communications Selects itaas for EBIF Deployment

Insight Communications Selects itaas for EBIF Deployment

- Licenses EBIF ETV Platform to Facilitate Interactive Services Capability -

ATLANTA, June 13, 2011 /PRNewswire/ -- With the increasing consumer demand for interactive digital video services, Insight Communications has selected itaas, Inc. to help lead their EBIF deployment activities. This agreement includes the licensing, installation, testing, and support for the EBIF platform.

"We are a full-service telecommunications company committed to bringing innovative services to our customers," said Abe Naghibi, vice president of video engineering at Insight. "We are looking forward to working with itaas to help us deploy the EBIF applications so that we can expand our advanced service offerings."

"With EBIF deployed throughout its markets, Insight will be able to offer an enhanced interactive experience across its entire footprint of set-tops," said Jim Elayan, vice president of marketing at itaas. "Having worked with other major cable operators on their EBIF deployments, we will bring our in-depth knowledge to Insight to provide a smooth implementation of technology."

Insight joins a growing list of major MSO's that have embraced EBIF technology to launch interactive advertising and other revenue-generating services.

About Insight Communications

Insight Communications is currently the ninth largest cable operator in the United States with approximately 767,100 customer relationships in the three contiguous states of Kentucky, Indiana and Ohio. Insight offers bundled, state-of-the-art video, high-speed Internet and voice telephony services to residential and business customers and delivers cn|2, a new kind of news and information network, to all of its Kentucky and Indiana customers.

About itaas, Inc.

Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer's idea into an innovative interactive digital video service that can be widely deployed. itaas provides unique software engineering experience and expertise in the development, testing and deployment of interactive digital video delivery across multiple platforms, including cable, IP and wireless technologies. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada. For more information, please visit itaas.com.

SOURCE itaas, Inc.

itaas, Inc.

CONTACT: Peggy Ballard, peggy.ballard@itaas.com, +1-678-527-8565, or Sandy Colony, Insight Communications, +1-917-286-2300

Web Site: http://www.itaas.com

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