Dannii Minogue's First Ever Beauty Collaboration Flies off Shelves With Record Sales...

Dannii Minogue's First Ever Beauty Collaboration Flies off Shelves With Record Sales...

LONDON, June 17, 2011/PRNewswire/ --

- With Photo

Dannii Minogue's favourite lash product, ModelCo's FIBRE LASH Brush on
False Lashes is a sell-out on its first day of launch. Thousands of women
across the country have flocked into Boots the buy the latest must-have
beauty trend FIBER LASH.

Boots have set up a waiting list in-store and are working around the
clock with supply teams to ensure there is stock of this latest must have to
meet the demands.

"ModelCo's FIBRE LASH is the most innovative beauty product we have seen
at Boots for a long time! ModelCo have truly hit the nail on the head with
this unique lash product, we have seen a real buzz amongst stores and
customers like no other recent launch. Both sales and the customer demand
for this wonder product, is just amazing!" Cari Wilford, Boots Beauty Buying
Manager

"Sales have well exceeded my expectations. UK women have fallen in love
with FIBRE LASH as it truly delivers instant results" Shelley Barrett CEO
ModelCo

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: ModelCo

PR contact: Hayley Roughton hayleyr@moduspublicity.com / +44(0)207-331-1467

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