Rentrak Integrates TV Audience Ratings Data with STRATA

Rentrak Integrates TV Audience Ratings Data with STRATA

-Addition of STRATA will Help Both Agencies and Stations Plan, Buy and Sell Local TV-

PORTLAND, Ore., May 2, 2011 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced an agreement with STRATA, a premier media buying and selling software provider, to integrate Rentrak's TV ratings database currency with STRATA's leading solutions for the advertising industry.

Rentrak's StationView Essentials databases will be integrated with STRATA's systems in order to create a unified user interface to sell and efficiently purchase all media types. The collaboration will provide an enhanced user experience by utilizing automated tools for order delivery, confirmations, client approvals, and electronic invoices.

"STRATA's industry leading platforms will become even more powerful with Rentrak's 1/4-hour ratings data," said Joy Baer, STRATA Executive Vice President and Managing Director. "The tremendous thing about this integration is that it provides a significant tool in the arsenal of both buyers and sellers of media; a true win on all sides."

"STRATA have been an innovator in the cable industry's buying and selling evolution, and continue that innovation to their agency and station clients in their partnership with Rentrak. We are proud to work with STRATA to help our mutual agency and station and operator clients become more productive and profitable," said Cathy Hetzel, President of Rentrak's Advanced Media Division.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

About STRATA

STRATA is the nation's leading provider of media buying and selling software. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 billion in advertising dollars flow through STRATA systems per year. Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. STRATA is owned by Comcast Cable (http://www.comcast.com/). For more information, visit www.gotostrata.com or call (800) 9-STRATA.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contact for STRATA
J.D. Miller, Director of Marketing and Communication
Office: 312-222-1555
E-mail: jmiller@stratag.com

SOURCE Rentrak

Rentrak

Web Site: http://www.gotostrata.com

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