Rentrak Announces Q1 2011 Domestic Rental Summary

Rentrak Announces Q1 2011 Domestic Rental Summary

PORTLAND, Ore., May 13, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company's Home Video Essentials Q1 2011 domestic physical media rental summary based on estimated consumer spending. Overall rental sales showed slight growth versus Q1 2010, and while the brick-and-mortar channel is declining, the by-mail/online subscription and kiosk channels are growing.

According to the company's Home Video Essentials tracking services, all physical media distribution channels (brick-and-mortar; by-mail/online subscription; kiosks) and formats (DVD; BD) generated $1.515 billion in revenue up 1.5% from totals of $1.493 billion collected during the first three months of 2010.

Breaking out by distribution channels, kiosk rental revenue estimates for DVD are up 28% from $281 million in Q1 2010 to $361 million in Q1 of this year. Conversely, DVD rental revenue for the combined brick-and-mortar and by-mail/online subscription channels are down by almost 13% from last year, mostly attributable to brick-and-mortar declines. However, Blu-ray revenue for the two combined channels are up over 35%.

Rentrak also released the top-10 renting DVD and Blu-ray titles in Q1 2011 for brick-and-mortar stores in the United States according to its Home Video Essentials service:

Q1 2011 Top-10 Renting DVD Titles:
----------------------------------
B.O.
Rank Title Release Date Distributor Rating ($M)
Summit
1 Red 01/25/2011 Entertainment PG13 $90.38
The Social
2 Network 01/11/2011 Sony (NYSE: SNE) PG13 $96.96
3 Unstoppable 02/15/2011 FOX (NASDAQ: NWS) PG13 $81.56
Warner Bros.
4 Due Date 02/22/2011 (NYSE: TWX) R $100.54
Dinner For DreamWorks
5 Schmucks 01/04/2011 (NASDAQ: DWA) PG13 $73.03
Warner Bros.
6 The Town 12/17/2010 (NYSE: TWX) R $92.19
7 Takers 01/18/2011 Sony (NYSE: SNE) PG13 $57.74
Warner Bros.
8 Inception 12/07/2010 (NYSE: TWX) PG13 $292.58
Walt Disney (NYSE:
9 Secretariat 01/25/2011 DIS) PG $59.71
--- ----------- ---------- ------------------ --- ------
Paramount (NYSE:
10 Case 39 01/04/2011 VIA and VIA.B) R $13.26
--- ------- ---------- ---------------- --- ------

Q1 2011 Top-10 Renting Blu-ray Titles:
--------------------------------------
B.O.
Rank Title Release Date Distributor Rating ($M)
Summit
1 Red 01/25/2011 Entertainment PG13 $90.38
The Social
2 Network 01/11/2011 Sony (NYSE: SNE) PG13 $96.96
Dinner For DreamWorks
3 Schmucks 01/04/2011 (NASDAQ: DWA) PG13 $73.03
FOX (NASDAQ:
4 Unstoppable 02/15/2011 NWS) PG13 $81.56
Warner Bros.
5 Inception 12/07/2010 (NYSE: TWX) PG13 $292.58
Warner Bros.
6 Due Date 02/22/2011 (NYSE: TWX) R $100.54
Warner Bros.
7 The Town 12/17/2010 (NYSE: TWX) R $92.19
8 Takers 01/18/2011 Sony (NYSE: SNE) PG13 $57.74
Paramount (NYSE:
9 Case 39 01/04/2011 VIA and VIA.B) R $13.26
--- ------- ---------- ---------------- --- ------
FOX (NASDAQ:
10 Machete 01/04/2011 NWS) R $26.59
--- ------- ---------- ------------ --- ------

©Rentrak Corporation and its Home Entertainment data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, by-mail/online subscription, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, measuring in excess of one billion transactions each year from more than 5,000 storefronts, over 40,000 kiosks and over 24 million by-mail/online disc rental subscribers within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTH

Contacts:
Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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