Relativity Media Signs OnDemand Contract With Rentrak

Relativity Media Signs OnDemand Contract With Rentrak

--Contract Expands Rentrak's Relationship with Relativity Media to Now Track Viewing Trends and Behaviors for the Studio's Video-On-Demand Titles--

PORTLAND, Ore., May 11, 2011/PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced Relativity Media, a long-time client of Rentrak's Box Office Essentials service, has expanded the relationship by signing an OnDemand Essentials contract to provide performance reporting for the studio's video-on-demand (VOD) content. Relativity Media is a next-generation studio engaged in multiple aspects of entertainment including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management, and digital media.

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures. Released films have accumulated more than $15 billion in worldwide box office receipts and 55 of Relativity's films have each generated more than $100 million globally.

"As a growing force in the entertainment industry, it is crucial for our company to have access to as much research and information as possible in order to make strategic programming decisions," said David Spiegelman, President, Domestic Television and Digital Distribution for Relativity Media. "We are thrilled to use Rentrak as our research partner as we roll out our first group of films into the video-on-demand/electronic sell through marketplace."

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top boxes from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

"Rentrak is excited to expand our relationship across multiple screens with such a dynamic studio to provide the type of granular and reliable media measurement that will help Relativity better strategize and monetize their content offerings on both the big and small screen," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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