PR Newswire Named Corporate Partner of the 2011 Black Enterprise Entrepreneurs Conference + Expo

PR Newswire Named Corporate Partner of the 2011 Black Enterprise Entrepreneurs Conference + Expo

Premier forum gathers the nation's leading African American entrepreneurs and corporate executives

NEW YORK, May 20, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced that it is a corporate partner of the Black Enterprise Entrepreneurs Conference + Expo, scheduled for May 22-25, 2011 at the Atlanta Marriott Marquis hotel in Atlanta, GA.

The Black Enterprise Entrepreneurs Conference + Expo is designed to encourage, promote and profit minority businesses. The three day conference, which gathers together over 1,000 leading deal makers and corporate executives from all over the country, provides attendees with the chance to build networks and explore new growth opportunities amongst emerging and established minority businesses.

"PR Newswire is committed to providing a full suite of innovative engagement platforms that help corporations, small businesses and entrepreneurs effectively meet their business needs," said Dalia Paratore, director, Multicultural Products and Services, PR Newswire. "We understand the impact of the African American market and that access to industry information, trends and opportunities at this forum is critical to our audience's development."

Confirmed speakers for this year include: Star Jones, Author, Attorney & TV Personality; Marvet Britto, Founder, The Britto Agency; J. Anthony Brown, Comedian & Radio Personality, The Tom Joyner Morning Show; Alejandra Castillo, National Deputy Director, U.S. Department of Commerce Minority Business Development Agency; Magnus Greaves, Founder, The CASHFLOW; MC Hammer, Founder & CEO, Alchemist Management; Judge Glenda Hatchett, Author, Attorney and TV Personality; Angela & Vanessa Simmons, Co-Founders, Pastry Shoes and Ali Velshi, Anchor and Chief Business Correspondent, CNN, amongst others. Also slated is a rare, one-on-one conversation with Black Enterprise Founder, Chairman and Publisher Earl G. Graves Sr.

"A chief goal of the Black Enterprise Entrepreneurs Conference is to provide business owners with the full range of tools they need to leverage the power of digital media," said Andrew Wadium, media relations director, Black Enterprise. "Our partnership with PR Newswire offers attendees an affordable option to fully connect and engage with the media and target markets by a means they may not have previously considered. PR Newswire's Multicultural Newsline is an excellent digital marketing option and one of the most efficient ways to communicate a company's product and brand to both the media and their target audience."

The Black Enterprise Entrepreneurs Conference + Expo is among the many multicultural conferences, special gatherings and media partnerships PR Newswire is supporting in 2011. For more information or to register call 800-209-7229 or visit www.blackenterprise.com/ec

Conference attendees will receive up to 30% off of PR Newswire's Multicultural Packages. To learn how PR Newswire can help marketers reach multicultural audiences, please visit: http://promotions.prnewswire.com/LP_Multicultural-PackagesBEConference_2011_DK.html

About PR Newswire:

PR Newswire (http://www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire helps organizations reach and connect with multicultural audiences through its Hispanic PR Wire (http://www.hispanicprwire.com) and Hispanic Digital Network (http://www.hdnweb.com) divisions. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Contact:

Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

About Black Enterprise

BLACK ENTERPRISE, your ultimate source to build Wealth for Life, is the premier business, investing, and wealth-building resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every month, BLACK ENTERPRISE magazine provides 4 million readers with information on entrepreneurship, careers, and financial management. A multimedia company, BE also produces television programming, business and lifestyle events, Web content, and digital media. Visit www.blackenterprise.com for more information.

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