Phase 4 Films Signs On-Demand Contract with Rentrak

Phase 4 Films Signs On-Demand Contract with Rentrak

--Another Studio Taps Rentrak's Database Currency for New Video-On-Demand Offering--

PORTLAND, Ore., May 23, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that Phase 4 Films, a client of Rentrak's Box Office Essentials service, has chosen to tap Rentrak's multiscreen measurement capabilities by signing an OnDemand Essentials contract in order to manage and grow its on-demand business.

Phase 4 Films is one of the leading full service independent studios in the U.S. and Canada and distributes a catalogue of over 1,500 titles; creating one of the largest independent libraries in North America.

"Phase 4 is now directly distributing video-on-demand, a category that is highly competitive. OnDemand Essentials is our choice for providing timely, accurate and actionable information for our movie titles," said David Richardson, Executive Vice President of Sales and Marketing for Phase 4 Films.

"OnDemand Essentials continues to increase its market share of network subscriptions and this latest subscription continues to reinforce Rentrak as the currency for the on-demand platform," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top boxes from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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About PHASE 4 FILMS

Phase 4 Films distributes feature films and special interest content across all traditional theatrical and new media platforms in North America. The Company recently entered the video-on-demand (VOD) space, with both day-and-date theatrical and VOD releases, as well as VOD World Premieres. Phase 4's previous releases include THE FREEBIE starring Dax Shepard; 50 DEAD MEN WALKING, starring Sir Ben Kingsley and Jim Sturgess; and VIDAL SASSOON THE MOVIE, director Craig Teper's revealing, and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors. Upcoming releases include the U.S. release this Fall of ANOTHER HAPPY DAY, Sam Levinson's dark comedy about a dysfunctional family, starring Ellen Barkin, Demi Moore, Kate Bosworth, Thomas Haden Church, Ellen Burstyn, and Ezra Miller; and the Canadian release of Kevin Smith's RED STATE starring Michael Parks, Melissa Leo, John Goodman and Kyle Gallner.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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