Outdoor Channel Recognized for Excellence in Marketing & Sales by CableFAX

Outdoor Channel Recognized for Excellence in Marketing & Sales by CableFAX

Network Receives CableFAXIES Accolade for Marketing Team of the Year

Randy Brown Inducted into Sales Hall of Fame

Honorable Mentions for Affiliate Sales Team, Outdoor Channel Corps Community Relations Campaign & Denise Conroy-Galley as Top Marketer

TEMECULA, Calif., May 17, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, was honored for excellence in marketing and sales by CableFAX, a cable industry trade publication, at an awards breakfast held in New York City on Thursday, May 12th.

"Each year we continue to grow and exceed industry expectations for the outdoor entertainment space and we are truly honored to be recognized by CableFAX," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "Our success is the result of the hard work by many, as is evident by the success of our marketing and affiliate sales teams during last week's awards and I wish congratulations to all."

Outdoor Channel received a CableFAXIES Award, which salutes cable's top marketing and PR teams and professionals, for "Marketing Team of the Year." Contributing to the Marketing Team's win was their success related to Outdoor Channel Corps, the Company's pro-social marketing program that aims to restore and improve public lands and spaces across America, which received an honorable mention in the "Community Relations" Category. In 2010, Outdoor Channel Corps successfully mobilized nearly 2,500 volunteers as part of its inaugural Conservation Tour of Duty, which collected over 3,000 lbs. of debris and cleared over 20 miles of trails and shorelines. Moreover, an honorable mention for "Marketer of the Year" was bestowed upon Denise Conroy-Galley, the network's Executive Vice President of Marketing and Research, for her leadership role.

"I am honored that Outdoor Channel's close-knit, stellar marketing and research team has been recognized among such a high-caliber group of cable marketing professionals. We owe much of our success to the entrepreneurial spirit that dominates Outdoor Channel's culture," commented Conroy-Galley. "Our success at this year's CableFAXIES is truly a testament to our great passion and dedication to the promotion and preservation of the outdoor lifestyle."

Also presented were the CableFAX Sales Executive of the Year Awards, which highlighted those across cable who work tirelessly behind the scenes to drive revenue and keep the dynamic marketplace growing. Following the heels of a highly successful year, Outdoor Channel's Affiliate Sales Team received an honorable mention for the "Sales Team of the Year Award," recognizing the efforts of its Executive Vice President of Affiliate Sales and Marketing, Randy Brown, and his team. Brown also earned the high honor of being inducted into the Sales Hall of Fame.

"I am extremely proud of the accomplishments my affiliate sales team has made over the past year. We continue to expand into new markets and extend Outdoor Channel's reach domestically and abroad, further strengthening our position as America's Leader in Outdoor TV," stated Brown. "We thank CableFAX for recognizing our growth and we are well on our way to having another successful year."

Most recently, the network increased its footprint in Texas with the launch of Outdoor Channel on Charter Communications' systems, and in Tennessee on Comcast Cable systems. Moreover, the Company expanded its distribution overseas to Russia, Scandinavia and the Philippines.

CableFAX is a cable industry trade publication written for operators providing the latest news and insight on mergers and acquisitions, technology breakthroughs, regulatory issues, marketing initiatives, programming and personnel changes.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer, +1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com

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