MSLGROUP Taps Young Music Fans to Launch MSL On Queue

MSLGROUP Taps Young Music Fans to Launch MSL On Queue

Trend monitoring platform will provide key insights into emerging taste, styles and pop culture

NEW YORK, May 2, 2011 /PRNewswire/ -- On any given night of the week in New York you can find long lines of emo, hip-hop or hipster subcultures snaking around city blocks awaiting entry to today's hottest concerts. MSLGROUP, one of the world's leading social engagement firms, recognizes that for marketers, these lines represent a resource of brutally honest opinions about their products and information on the day's latest trends. This week, the firm launched MSL On Queue, an alternative monitoring platform to further understand trends, styles and opinions of these young trendsetters on an ongoing basis.

By engaging with young concert attendees in queue, MSLGROUP and its clients will gain access to survey results and polling data, man-on-the-street interviews and trend forecasting based on the "on line" interactions. MSLGROUP will cater these interactions for clients by monitoring upcoming shows and choosing the right events to target specific demographics. This service can also be replicated to target a variety of demographics for client needs.

"The world's most popular artists perform in New York every night, and their fans stand in line at our front door to see them," said Brian Williams, Vice-President in MSL New York's Consumer Group, and MSL On Queue manager. "MSLGROUP recognizes this is an incredible resource to offer our clients a rapid, efficient and cost-effective peek into many of the audiences and groups they seek to influence."

MSL On Queue will be offered to existing agency clients as a value added service providing immediate access to teen and young-adult influencers for quick turn-around reports and feedback. The agency will also offer the platform as a service-for-fee for businesses or brands that are not currently on the agency's roster. This offering will also expand to integrate the content and insights both on and offline.

About MSLGROUP

MSLGROUP is a specialty communications and engagement group that's one of the world's top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas - followed by thorough execution. MSLGROUP is Publicis Groupe's flagship PR and Events network. www.mslgroup.com

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com

Michael Bush
MSLGROUP
(212) 468-3623
michael.bush@mslgroup.com

SOURCE MSLGROUP

MSLGROUP

Web Site: http://www.mslgroup.com

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