MobiTV Next Generation Experience Now Available on All Major U.S. Carriers

MobiTV Next Generation Experience Now Available on All Major U.S. Carriers

Latest version of MobiTV's mobile media platform features UI enhancements that drive engagement increases

EMERYVILLE, Calif., May 24, 2011 /PRNewswire/ -- With the release of Sprint TV on multiple new devices during April and May, the next generation of mobile media services powered by the MobiTV, Inc. platform is now available on all four major U.S. carriers and all major mobile operating systems. Features available in the latest version of MobiTV's platform include UI and navigation enhancements that allow users to create a more personalized experience, such as favorite channels and watch lists. These enable viewers to quickly find, watch and share the media they care about, including live TV, video-on-demand and downloadable content for offline viewing, with full digital rights management protection.

These enhancements are resulting in engagement increases across the board, with the next generation MobiTV experience driving viewers to watch more channels for longer periods of time and for more days throughout the month than those on prior versions of mobile media services powered by MobiTV.

Key recent devices that feature services powered by the latest version of MobiTV's platform include Verizon's HTC Thunderbolt; Sprint's Kyocera Echo and HTC Arrive; AT&T's Motorola Atrix and HTC Inspire; and T-Mobile's LG-GX2 and Samsung Galaxy S 4G, along with the LG G-Slate and Dell Streak 7 tablets from T-Mobile.

"We've taken what we've learned from more than a decade of delivering mobile media to create a personalized, user-centric experience that makes high quality content easy to find and simple to watch," said Kay Johansson, CTO of MobiTV. "We are committed to providing premier content within a reliable, compelling user interface that continues to redefine how users interact and experience mobile media."

MobiTV powers white-labeled mobile media services such as AT&T U-Verse Live TV, T-Mobile TV, Sprint TV and more. In addition to user experience benefits, the new service features marketing enhancements for content partners, such as the ability to "deep link" directly into the application and to graphically highlight featured content, including live sports events or breaking news while they are happening.

About MobiTV, Inc.

The MobiTV Accelerated Media Platform (MobiTV AMP) delivers live TV, video-on-demand, and the ability to download-and-store content for offline viewing to millions of subscribers on all major wireless networks and major mobile operating systems. MobiTV AMP is designed to help carriers monetize their network, allow content partners to extend their reach to millions of mobile viewers and offer OEMs a canvas to market new innovations and device features.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV, Inc.'s convergence-capable platform and some of its patented components, please visit www.mobitv.com/platform-technology.

Contact:
Andy Kill
kill@airfoilpr.com
650-691-7311

SOURCE MobiTV, Inc.

MobiTV, Inc.

Web Site: http://www.mobitv.com/platform-technology

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