Mega TV to Exhibit at the 60th Annual Cable Show

Mega TV to Exhibit at the 60th Annual Cable Show

COCONUT GROVE, Fla., May 16, 2011 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS- NASDAQ: SBSA) announced today that Mega TV will be an exhibitor at The Cable Show 2011, cable television industry's premier U.S. event, taking place June 14-16, 2011, in Chicago. The 60th annual convention and international exposition will be held at McCormick Place.

(Logo: http://photos.prnewswire.com/prnh/20100803/CL44637LOGO-a )

Last year over 13,000 industry professionals attended The Cable Show for a front-row view of the new opportunities in entertainment, technology, and media within the multi-billion dollar cable industry.

"Based on the emerging 2010 US Census figures, it makes business sense to embrace that 1 in 6 subscriber households in the US are represented by Hispanic consumers. The growth of Mega TV in delivering original HD Spanish language programming, supported by our SBS marketing ecosystem presents a promising value proposition to Pay TV Operators; eager to gain and retain this multicultural demographic," stated Camilo Bernal, Manager of Affiliate Relations for Mega TV. "We're one of the first programmers to launch and grow a unique HVOD (Hispanic Video On Demand) content offer; on pulse with the digital platforms," added Bernal.

SBS leverages its multimedia platforms and diversified media resources to provide marketing, creative and advertising sales support to its affiliate partners: Mega TV, SBS Radio (21 radios stations in the US including Puerto Rico), SBS Entertainment (sold out concerts, events), SBS Interactive (21 websites) and MEGA FILMS.

Since SBS launched Mega TV five years ago, its distribution has expanded to 5.6 million households, via affiliates in 11 cities across the U.S., including Puerto Rico, as well as cable and satellite distribution throughout the U.S. and Puerto Rico.

Mega TV programming, centered on the strengths of an "entertainment" company, offers a new alternative compared to traditional Spanish language channels. "Mega TV has always been at the forefront, providing the best Hispanic programming in the U.S. targeting an audience that expects a high quality and distinctive product. Mega TV, develops original content for the network in our state-of-the-art media centers, through two television studios in Miami, Florida and San Juan, Puerto Rico, with bureaus in New York and Los Angeles," said Albert Rodriguez, Chief Revenue Officer of SBS.

Come visit us in Booth ES-52

To learn more, please contact

CAMILO BERNALAFFILIATE RELATIONSCBERNAL@MEGA.TV305.644.4803

For additional information on THE CABLE SHOW 2011, PLEASE VISIT: www.thecableshow.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban (Hispanic Urban) format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

Where to Find Mega TV:

Mega TV channels include: In Florida - channel 22 Miami, channel 57 West Palm Beach, channel 38.2 Orlando, channel 36.2 Tampa, and channel 18 Jacksonville. Channel 40.2 Charleston, SC, channel 19.2 Palm Springs, CA, channel 33.2 Fresno, CA, channel 13 Chicago, IL, channel 26 Dallas, TX, channel 48.2 New York, NY, Channel 23 Salt Lake City, UT, channel 60 Puerto Rico. Channel 405 DirecTV Mas in the main cities in the U.S. and Puerto Rico, Dish Network in Puerto Rico, and Channel 3008 on AT&T U-verse in the main cities in the U.S.

SOURCE Spanish Broadcasting System, Inc.

Photo:http://photos.prnewswire.com/prnh/20100803/CL44637LOGO-a
http://photoarchive.ap.org/
Spanish Broadcasting System, Inc.

CONTACT: Media, Betty Del Rio, SBS-MEGA TV, Director, Marketing and Communications, +1-786-470-1656, BDelRio@sbscorporate.com

Web Site: http://www.spanishbroadcasting.com

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