Honda Kicks Off The Sounds of Civic Social Media Contest

Honda Kicks Off The Sounds of Civic Social Media Contest

The launch of the 2012 Civic gives aspiring musicians something to sing about

TORRANCE, Calif., May 16, 2011 /PRNewswire/ -- To celebrate the launch of the all-new, ninth generation Civic, Honda is sponsoring a creative songwriting competition called The Sounds of Civic, encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic. The competition is now accepting submissions until June 5. Voting then begins June 8 and will run through July 17. Information on how to submit a song and vote can be found on the Sounds of Civic tab on the Honda Civic Facebook page (www.facebook.com/hondacivic).

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"We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for American Honda Motor Co., Inc. "We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page."

The contest has already seen a diverse group of musicians posting songs inspired by the Civic Sedan and Coupe, the sporty Civic Si and the fuel-efficient Civic Hybrid. To submit a song, contestants can enter at: http://pub.honda.com/Xqp.

The first round of voting will begin June 6. When the final votes are tallied on July 17, the top eight finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The top vote getter among the finalists will be awarded a brand new 2012 Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.

To kick off the contest and inspire artists, Honda reached out to several popular YouTube musicians to create their own songs about the 2012 Civic. Participating artists include Maria Zouroudis, Julia Dales, Greg Holden and Madi Diaz, as well as Los Angeles hip hop artist, Free Will. Their videos can be viewed on the Honda Civic Facebook Page and the Honda YouTube channel. Throughout the contest, fans can follow updates through the #soundsofcivic hashtag on Twitter and the Sounds of Civic tab on the Honda Civic Facebook page.

About the Honda Civic

Redesigned for the 2012 model year, the Civic lineup features six distinct models: the conventional gasoline-powered Civic Sedan and Civic Coupe, two high-performance Civic Si models, a gasoline-electric Civic Hybrid, a Civic Natural Gas and an all-new Civic HF high fuel economy model. For 2012, all existing Civic models achieve higher EPA fuel-economy ratings(1) compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions. The Civic Hybrid achieves an EPA-estimated fuel economy rating(2) of 44 mpg city, 44 mpg highway and 44 mpg city/highway combined, making it the most fuel-efficient compact sedan currently available in the U.S. Additionally, the all-new Civic HF model debuts as a value-oriented, high fuel-economy sedan with an EPA-estimated highway fuel economy rating(2) of 41 mpg, the highest highway rating for a conventional, gasoline-powered vehicle with an automatic transmission.

The Civic went on sale at Honda dealerships nationwide on April 20 with a suggested retail price(2) (MSRP) starting at $15,605.

For high-resolution photos, broadcast quality video and media information of the entire 2012 Civic lineup, please visit www.hondanews.com. For information on the Sounds of Civic contest, please visit www.facebook.com/civic.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Civic for consumers: http://automobiles.honda.com/civic
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://facebook.com/honda
Honda Civic on Facebook: http://facebook.com/hondacivic

1. Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2. MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.

SOURCE American Honda Motor Co., Inc.

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American Honda Motor Co., Inc.

CONTACT: Jessica Fini, +1-310-783-3724

Web Site: http://www.honda.com

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