Kabillion Signs Contract With Rentrak

Kabillion Signs Contract With Rentrak

--Leading Independent Kids Digital TV Network Contracts for OnDemand Essentials® - The TV Industry's Currency for Video-On-Demand Measurement--

PORTLAND, Ore., May 25, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an OnDemand Essentials contract with Kabillion to provide performance reporting for video-on-demand viewing. Kabillion is the leading independent digital entertainment network for kids and is available on video-on-demand (VOD) as well as the online broadband site www.kabillion.com.

In addition to having access to the on-demand industry's measurement currency, Kabillion has opted to make their performance data transparent with other networks in the category in order to better monetize their content by understanding how their programming performs in the competitive landscape.

"As a premier provider of kids programming, we need to subscribe to OnDemand Essentials which is the recognized measurement currency for the on-demand platform. OnDemand Essentials enables us to understand our network's performance while supporting our ad sales team and sponsorship efforts on the network," said Nicolas Atlan, President of Kabillion.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million televisions from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

"Rentrak provides daily, census-like data of on-demand content, trends and consumer behavior that is crucial for all networks to know in order to effectively manage their business," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials. "The Kids category is the second most ordered free-on-demand content type which is why Kabillion will benefit by having access to OnDemand Essentials granular reporting and inclusion in the transparency report in order to maximize advertising sales on this important targeted platform."

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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About Kabillion

Kabillion is the leading independent digital entertainment network for kids and is available on video-on-demand (VOD) as well as the online broadband site (kabillion.com). Kabillion features high quality animation for kids 6-11. The network regularly attracts over three million family downloads a month with upwards of five million viewers to its TV VOD service in the US. Kabillion offers the best in animated kids' content from the Moonscoop library including World Premieres of "Wild Grinders" in association with Rob Dyrdek, star of MTV's Rob & Big and Fantasy Factor, the all new CN animated show "Hero 108" and the Emmy Award winning series "I Got a Rocket." In addition to the Moonscoop library Kabillion offers a mix of new and classic favorites like "Code Lyoko," "Bobby's World," "Underdog," and "Fanlala" - an original kids entertainment celebrity news show for tweens. Kabillion is owned in part by Moonscoop, East Coast-based REMIX Entertainment Ventures and Belgium based Studio 100.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contacts for Kabillion:
Nicolas Atlan, President, Kabillion: natlan@kabillion.com
Deb Pierson, VP Sales & Marketing, Kabillion: dpierson@kabillion.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.kabillion.com

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