FOX International Channels' BabyTV Launches a Fun and Safe Video Application for Toddlers for iOS Mobile Devices

FOX International Channels' BabyTV Launches a Fun and Safe Video Application for Toddlers for iOS Mobile Devices

LONDON, May 26, 2011/PRNewswire/ --

- Download for iPhone: http://tiny.cc/baby-tv

- Download for iPad: http://tiny.cc/babyhd

- Utilizing Applicaster's Broadcaster Publishing Platform, the
Application Offers a Rich and Entertaining Experience Available Anywhere

BabyTV, a FOX International Channel, announces a new video application
for toddlers, offering them high quality video experience and hours of fun
with their favorite BabyTV characters.

(Photo:
http://www.newscom.com/cgi-bin/prnh/20110526/459048 )

Fox International's BabyTV is the first major media brand to adopt
Apple's (NASDAQ:AAPL) in-app renewable subscription model.

The application's rich design and intuitive menus capture the toddler's
interest, offering an enjoyable viewing experience with minimal parental
involvement. Content provided is retrieved from BabyTV's rich repository of
programs based on the same familiar characters toddlers watch on the BabyTV
channel. The platform will launch as a subscription service, initially
available in 10 languages, including: English, German, Italian, Spanish,
Portuguese, Polish, Mandarin, Japanese, and Arabic.

Based on Applicaster's turnkey solution, the application provides both
download and full streaming capabilities and enables toddlers to watch videos
on the iOS mobile devices in all 3 connectivity scenarios, with minimal
buffering and slow connection interruptions.

Consumers today, adopting the mobile lifestyle, wish to take advantage of
free time, public transit commute or leisure time for viewing their choice of
content even in intermittent or no connectivity areas. Operators can
implement effective plans for users to download content over night, or when
usage is lower, saving on data and energy consumption, as during these times
the mobile device is usually connected via WIFI.

"We are very excited with this new product. BabyTV has always been
committed above all to provide high quality content for children, "said Maya
Talit, Global Marketing Director, BabyTV. "The High Quality Mobile Experience
initiative (HQME) offers an optimal solution which helps us cater to the
dynamic lifestyle of our audience, and gives families the advantage of
accessing our shows also when they are out of the home."

The solution is based on the HQME initiative, backed by SanDisk and
others, and utilizes the 'dead spots' in mobile data usage patterns, to
leverage network performance, while offering a readily available solution to
match consumer's mobile lifestyle. The content downloaded can be remotely
deleted from the user's device or can be set to expire when subscription
ends.

"HQME promotes the use of smart caching to improve the quality of user
content experiences delivered over mobile networks. Smart caching of video
content on end-user devices is quickly becoming required to provide
best-in-class user experiences, particularly in the face of existing mobile
network bandwidth limitations. Applicaster's innovative solution for iOS
devices sets a high bar for video content providers seeking to offer their
content on mobile platforms, and we are delighted to see it come to life in
such a remarkable way. Together, Fox International Channels and Applicaster
are lighting the path to a higher quality mobile experience," said Noam
Kedem, Vice President, Marketing, at SanDisk.

About BabyTV

Founded in 2003, BabyTV offers 24 hours of top-quality content created by
educational experts for babies and toddlers, in a commercial-free
environment. It was designed to support parents by providing shows that
explore early learning themes through fun, with an emphasis on parent-child
interaction. A part of FOX International Channels since 2007, BabyTV airs in
over 90 countries globally via 400+ affiliate platforms, and in 17 languages,
and also provides its content via VOD, Mobile and Broadband offerings.

Visit http://www.babytv.com

About Applicaster

Applicaster is a technology and solutions provider, focused on live and
on demand mobile streaming and content delivery applications for Apple's iOS
devices. The company offers an end-to-end solution for broadcasters, media
companies and content owners wishing to offer Live TV and On-Demand video
streaming and content over the iPhone, iPad & iPod touch platforms.
Applicaster's solutions are already deployed by leading broadcasters and
content owners, including national and large scale commercial channels, news
stations, sports channels, children programming channels and mobile
operators. For additional information please log on to:
http://www.applicaster.com.

Photo:
http://www.newscom.com/cgi-bin/prnh/20110526/459048

Source: BabyTV & Applicaster

Maya Talit / press@babytv.com / Tel: +44(0)207-751-7599

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