Discover the Natural Side of Music Presented By 100% Natural Lipton® Iced Tea and PANDORA® Internet Radio

Discover the Natural Side of Music Presented By 100% Natural Lipton® Iced Tea and PANDORA® Internet Radio

Featuring Grammy Award Winning Artists

PURCHASE, N.Y., May 16, 2011 /PRNewswire/ -- To celebrate its new 100% Natural line, Lipton® Iced Tea, a product of the Pepsi Lipton Tea Partnership, has teamed up with PANDORA® internet radio to treat tea drinkers to a unique look at music via its "The Natural Side of Music" summer-long program.

(Photo: http://photos.prnewswire.com/prnh/20110426/CG89182)

The program, which will allow tea and music lovers to experience music in an unplugged, natural way, will kick off with a private acoustic concert by Train for a lucky group of fans on May 20. Fans are encouraged to "like" Facebook.com/LiptonIcedTea for a chance win these exclusive tickets.

"We created 100% Natural Lipton Iced Tea because we believe that the ultimate iced tea refreshment starts with great tea and simple, natural ingredients," says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership. "You could say the same is true with an acoustic performance that showcases the raw and natural talent of a musical artist. PANDORAinternet radio is a great partner for this summer-long program that encourages consumers to express individuality through their tea and music preferences."

In addition to a private fan concert, "The Natural Side of Music" includes:

-- Online Artist Video Series. Lipton and PANDORA internet radio will
continue to engage fans by bringing exclusive and compelling content
from major artists including Train, Kelly Clarkson, Bon Jovi, and
more--representing a variety of genres. Each will share the unique and
personal natural roots of their music as part of a video series on
Lipton's Facebook page, Facebook.com/LiptonIcedTea and
pandora.com/thenaturalsideofmusic. Emerging artists Taddy Porter, IIan
Rubin and Keaton Simons, who will open for the private Train concert,
will also participate in the video series.
-- Customizable Lipton® PANDORA® internet radio stations. In addition to
watching the Artist Session Video Series, fans can interact with the
natural elements of music on Lipton PANDORA internet radio stations to
cater to their musical preferences. Stations include Lipton Pop
(Pandora.com/liptonpop), Lipton Country (Pandora.com/liptoncountry),
Lipton Rock (Pandora.com/liptonrock) and Lipton Hip-Hop
(Pandora.com/liptonhiphop).

"The Natural Side of Music" celebrates the new 100% Natural Lipton Iced Tea which is newly available in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors--Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. The Diet portfolio also expanded, with new Diet Green Tea with Watermelon joining the beloved Diet Green Tea with Citrus flavor, both free of artificial colors and flavors. The new 100% Natural line retails for $.99 to $1.59 and is widely available in 20-ounce bottles.

For more information, go to Facebook.com/LiptonIcedTea or twitter.com/Lipton.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses--Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade--also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.

About Unilever

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America--generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About PANDORA internet radio

PANDORA gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of PANDORA® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on PANDORA to hear music they love. www.pandora.com.

SOURCE Lipton

Photo:http://photos.prnewswire.com/prnh/20110426/CG89182
http://photoarchive.ap.org/
Lipton

CONTACT: Abigail Greenheck, +1-612-215-3504, agreenheck@oco.com, for Lipton

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