QVC to Give William and Kate Fans the "Royal Treatment"

QVC to Give William and Kate Fans the "Royal Treatment"

The Leading Multimedia Retailer Reveals Plans for Its "Royal Affair" Programming

WEST CHESTER, Pa., April 28, 2011 /PRNewswire/ -- Talk about an affair to remember! QVC has announced that it will be celebrating the much-anticipated nuptials of William and Kate with a special six-hour broadcast dedicated to the Royal Wedding. The Royal Affair programming, which is scheduled to air Friday,April 29 from 10 AM (ET) to 4 PM (ET), will feature officially licensed memorabilia and collectibles, as well as Kate Middleton-inspired fashion and jewelry pieces.

Showcasing such premier brands as Clogau Gold (the official gold of the Royal Family), smashbox, Isaac Mizrahi, Kenneth Jay Lane, Darlington Crystal and more, the Royal Affair broadcasts will be accompanied by exclusive online content on QVC.com, including tips from wedding experts and additional "royal" products.

"As one of the most significant pop culture events of our time, the Royal Wedding has sparked a level of intrigue in almost all of us," said QVC Program Host Jane Treacy. "We are thrilled to not only help our customers to celebrate this exciting event but to also give them the opportunity to own a piece of history."

Signature Royal Affair pieces include a set of a Clogau Gold wedding bands, a Darlington Crystal Bowl or Vase, and the popular Kenneth Jay Lane Princess Sapphire Ring, which has sold more than 53,000 units since its November debut.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.

QVC, Inc.

CONTACT: Denise Kovalevich, +1-484-701-8823, Denise.Kovalevich@qvc.com; Nikki DiGennaro, +1-484-701-8814, Nikki.Digennaro@qvc.com

Web Site: http://www.qvc.com

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