Paula Deen, Philadelphia Cream Cheese Announce Season 2 Real Women of Philadelphia

Paula Deen, Philadelphia Cream Cheese Announce Season 2 Real Women of Philadelphia

Back by popular demand the online cooking competition searches for the next home cooks to win $25,000 and be crowned cooking stars

GLENVIEW, Ill., April 4, 2011 /PRNewswire/ -- Southern cooking queen Paula Deen and Philadelphia Cream Cheese are proud to announce Season 2 of one of the largest women's online communities, the Real Women of Philadelphia. Building on the success of the first season, home cooks upload recipe videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.

Beginning April 4th Paula Deen and Philadelphia Cream Cheese ask women across the country to create short, entertaining and creative cooking videos in each of four categories--appetizer, side dish, entree and dessert--and submit them via http://www.realwomenofphiladelphia.com. At the end of the eight-week competition, four lucky finalists will be chosen in each of four categories by a distinguished panel of judges. These 16 finalists will have the opportunity to meet Paula Deen in person and compete in a cook-off at the 2nd Annual Real Women of Philadelphia Live Event on June 30 in Savannah, GA for the chance to be crowned the winner in their cooking category. The four winners will each receive a talent contract worth $25,000, star in their own cooking videos, contribute to a cookbook featuring the community's favorite cream cheese recipes from the season, and host the Real Women of Philadelphia community.

"After meeting and following all of these amazing, passionate, creative women throughout the first season of Real Women of Philadelphia and seeing how this program positively impacted their lives, I knew we had to have a second season," said Paula Deen. "I am honored to be a part of a program designed to empower women through the passion of cooking; something that is so close to my heart."

"We were absolutely overwhelmed and thoroughly excited by the tremendous response, engagement, and authenticity of the community we saw in last year's competition and can't wait to embark on Season 2," said Adam Butler, Brand Manager of Philadelphia Cream Cheese. "With Season 2 of Real Women of Philadelphia we look to expand our incredible community and continue to channel the creativity, passion and fun these women have as they create their Philadelphia Cream Cheese recipes."

All female cooks, from novices to experts are invited to visit http://www.realwomenofphiladelphia.com today to enter the competition and join the Real Women of Philadelphia community where over 40,000 amazing members already share their family recipes, tips and stories with other real-life cooks. Members can also purchase Real Women of Philadelphia: The Cookbook with introduction by Paula Deen through LuLu.com to see the best Philadelphia Cream Cheese recipes from the first season of the Real Women of Philadelphia.

The Real Women of Philadelphia program was developed by Digitas and EQAL in collaboration with Kraft Foods and includes video production, Web site development and community management. Social media strategy and public relations handled by 360i and Rogers & Cowan, and media handled by The KraftOne team of Digitas and Mediavest.

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit http://www.kraftfoodscompany.com and http://www.facebook.com/kraftfoodscorporate.

Contacts: Angela Wiggins Kourtney Schepman/Serena Ehrlich
Kraft Foods Rogers & Cowan
847-646-6156 310-854-8168/310-854-8287
Angela.Wiggins@kraftfoods.com kschepman@rogersandcowan.com /
sehrlich@rogersandcowan.com

SOURCE Kraft Foods

Kraft Foods

Web Site: http://www.realwomenofphiladelphia.com

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