Carter Broadcast Group and PRONTO! mobile Announce Industry Leading Radio Mobile Applications for Immediate Download

Carter Broadcast Group and PRONTO! mobile Announce Industry Leading Radio Mobile Applications for Immediate Download

KPRS Hot 103 Jamz & KPRT Gospel 1590 are getting mobile with listeners

KANSAS CITY, Mo., April 6, 2011 /PRNewswire/ -- Carter Broadcast Group, the nation's oldest African American owned and operated radio station, announced today, new mobile applications created by PRONTO! mobile, a leading mobile marketing IT provider. The mobile applications will allow listeners to listen live from anywhere in the world from their mobile device. Some of the key features allow listeners to interact 24 hours a day.

(Logo: http://photos.prnewswire.com/prnh/20110331/MM75311LOGO)

"We couldn't be more excited and pleased to bring our stations mobile as an additional benefit to listeners as well as helping our advertisers reach those listeners in a whole new way. PRONTO! mobile makes the process seamless from end-to-end when you take your brand mobile. Their unique PRONTO! Platform Manager 2.0 makes it foolproof to manage our banner ads, text, mobile apps, and reports, quickly, easily, and all in one place," Cristina Shell said, Interactive Director of CBG.

Key unique mobile application features include:

-- Jamz Now - get all the latest contest and events happening now
-- Jamz Connect - interact with your favorite DJ's, request a song, and
share with social media friends
-- Hot Clock - wake up to your favorite radio station with pre-set alarm
-- QR Code Scanner - Scan QR codes anywhere and join scavenger hunts with
the built-in scanner
-- Deal of the Day - receive deeply discounted offers and coupons to your
phone instantly
-- Mobile Text Club - Text KPRS to 89686 for great discount offers and
updates

The application is free to download and available for the iPhone, Android and BlackBerry.

"We are very excited to have such an amazing partnership with an iconic brand such as Carter Broadcast Group. We look forward to working with them even more to offer the best mobile apps and advertising on the market. We focus on mobile being a way to monetize the investments of clients while launching their mobile efforts. I prefer to not ask them for a check every month. I like it when I bring them one (and they do too)," Andy Lynn, founder and CEO of PRONTO! mobile said.

About Carter Broadcast Group:

Carter Broadcast Group, based in Kansas City, MO, is the oldest African American owned and operated radio station in the United States. The group operates two radio stations, KPRS (Hot 103 Jamz) and KPRT (Gospel 1590, The Gospel Source). In 2010, Carter Broadcast Group celebrated its 60th year of existence and continues to lead the market with technology integration into radio programming.

About PRONTO! mobile:

PRONTO! mobile, a one-stop shop mobile marketing and technology firm combines creative strategy and technology for growth and interaction of new and existing mobile customers. PRONTO! mobiles' niche model enables clients to increase sales, profits, and revenue when they decide to go mobile. PRONTO! mobile works with a wide variety of clients, including American Business Journals Co., radio stations, and media such as Carter Broadcast Group, as well as direct brands in all industries both locally and nationally to implement end to end mobile marketing strategies that also provide profit. PRONTO! mobile is a privately held corporation founded by CEO Andy Lynn, based in Kansas City, MO, operating and servicing across North America.

Contacts:Carter Broadcast Groupwww.kprs.comCristina Shell1-816 -763-2040 cshell@kprs.com

PRONTO! Mobilewww.prontomm.comAndy Lynn, CEO1-888-910-7226alynn@prontomm.com

SOURCE PRONTO! mobile; Carter Broadcast Group

Photo:http://photos.prnewswire.com/prnh/20110331/MM75311LOGO
http://photoarchive.ap.org/
PRONTO! mobile; Carter Broadcast Group

Web Site: http://www.kprs.com

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