Makers of Magnum® Condoms and Ludacris Search for America's Next Hip-Hop Star

Makers of Magnum® Condoms and Ludacris Search for America's Next Hip-Hop Star

Second Annual Magnum Live Large Project hits Four Major Cities and Enlists YouTube in National Search for Artists who embody the "Gold Standard"

PRINCETON, N.J., March 8, 2011 /PRNewswire/ -- Two of the biggest names in freestyle rap and condoms, Ludacris and the makers of Magnum® condoms, are joining forces in a nationwide search for the best freestyle rap artists in the country. The second annual Magnum Live Large Project, which will feature rap competitions in four major cities and an online voting competition on YouTube, kicks off nationally today, following local events in Detroit and San Francisco, and in advance of events in Miami and New York. Semi-finalists will be invited to appear on stage alongside Ludacris at one of the nation's biggest music events, Spring Fest in Miami.

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At each city, local judges will select the top three performers, and then videos of the winners will be posted to youtube.com/MAGNUMLiveLarge, where people can vote for the best rapper from each city. People who can't make it to the local events will also have the opportunity to compete for a spot on the Magnum Live Large League by uploading their own performance video to youtube.com/MAGNUMLiveLarge under the Submit tab. The leading vote getter will join the Magnum Live Large League at Spring Fest in Miami.

These winners will then have the opportunity to appear live on stage alongside Ludacris at the hip-hop concert at Spring Fest in Miami on May 29. Winners will also receive a $5,000 cash prize and a year's supply of Magnum condoms, the original gold standard.

"In keeping with the true spirit of Magnum, we challenged ourselves to make this year's project bigger and better, expanding the scope to secure more of the 'voice of the people,'" said Jim Daniels, Vice President of Marketing for Magnum. "True to Magnum form, we've enhanced the competition to make the pool of entrants larger, the events larger, and the ultimate payout larger."

For the second year in a row, Ludacris will be partnering with the Magnum Live Large Project.

"Living Large is really the only way to live," said GRAMMY winning artist Ludacris. "That's why I'm a part of this project for the second year. I'm a huge supporter of the product, I live the life, and I love how Magnum is giving other people the chance to shine and represent the gold standard."

The Magnum Live Large Project is part of an ongoing commitment from the makers of TROJAN® Brand Condoms to provide a variety of audiences with the tools they need to enjoy a sexually healthy lifestyle.

For more information and contest rules, please go to www.MAGNUMLiveLarge.com or www.YouTube.com/MAGNUMLiveLarge.

ABOUT TROJAN® BRAND CONDOMS AND MAGNUM®

The maker of MAGNUM® condoms, Church & Dwight, also makes TROJAN® Brand Condoms, America's #1 condom, which have been trusted for more than 90 years. MAGNUM® Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are seven varieties of MAGNUM® Condoms. More Americans trust the TROJAN® brand than any other condom. For more information on MAGNUM® and TROJAN® Condoms, please visit www.trojancondoms.com.

Contact:
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Bjorn Trowery Kelly Pepe
Edelman Edelman
212-704-4556 212-819-4874
bjorn.trowery@edelman.com kelly.pepe@edelman.com

SOURCE TROJAN(R) Brand Condoms

Video:http://www.prnewswire.com/news-releases/makers-of-magnum-condoms-and-ludacris-search-for-americas-next-hip-hop-star-117559293.html
TROJAN(R) Brand Condoms

CONTACT: Bjorn Trowery, Edelman, +1-212-704-4556, bjorn.trowery@edelman.com; Kelly Pepe, Edelman, +1-212-819-4874, kelly.pepe@edelman.com

Web Site: http://www.trojancondoms.com

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