Honey Bunches of Oats' Original Sitcom Debuts on Bitbop Mobile TV App with Stellar Cast

Honey Bunches of Oats' Original Sitcom Debuts on Bitbop Mobile TV App with Stellar Cast

The First Mobile Entertainment Series from a Cereal is a Partnership between Jesta Digital, Omelet and Post Foods, LLC

AUSTIN, Texas, March 14, 2011 /PRNewswire/ -- SXSW (Gdgt) -- Jesta Digital and Post Foods, LLC announced today the first original mobile content series, available on Bitbop, the commercial free, on-demand mobile TV service. The eight-episode original comedy series, directed by Drew Antzis of FunnyorDie.com fame, was written and produced by Omelet, an agency known for innovation and creativity.

Beginning in April, more than 12 million Honey Bunches of Oats cereal boxes will offer free trials of the Bitbop service, by simply scanning the QR code on the back of the box with their mobile device. Consumers can view the "Honey and Joy" series, set in a Honey Bunches of Oats factory, online at www.Bitbop.com as well as via the mobile application m.bitbop.com.

Trailer link here: http://www.youtube.com/watch?v=xi3S8eHqCKM

"At Post Foods, we are always looking for new ways to reach consumers of Honey Bunches of Oats, the third largest brand in the cereal category," said Katie Lay, Brand Manager at Post. "Since they are active users of mobile entertainment, partnering with Jesta Digital's Bitbop initiative lets us give them fun, original content to entertain them wherever they are."

The Bitbop mobile application is available for free download to millions of BlackBerry®, Android, and Windows Phone 7 smartphone users in the U.S. The series is free to view on Bitbop and consumers can also choose to subscribe for access to commercial-free, premium content from top broadcast and cable providers.

"The Bitbop experience is about trailblazing new and inventive ways to enjoy entertainment on the go," said Chris Hoerenz, CMO, Jesta Digital. "We are proud to partner with Post and offer this web series on the Bitbop platform. The opportunities for multiplatform marketing with Honey Bunches of Oats are truly innovative."

The show stars Andree Vermeulen as "Honey" and Hope Banks as "Joy." The cast also includes Randee Heller from Mad Men, Colton Dunn and Johnny Sanchez of Mad TV and Jeff Lewis of The Guild. OK Go appears in an episode in which Honey and Joy dream they are attending an OK Go show as the band performs their song, "White Knuckles."

"From final concept to script development to final production, Omelet's team, including directors Drew Antzis and Tamara Bick, had a great time working on this multi-platform entertainment format," said Steven Amato, partner/CSO of Omelet.

About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV directly to U.S. consumers' smart phones. The company's state-of-the-art platform puts the flexibility of a home-based media center right in the user's pocket. Bitbop's service is accessible from any 3G or wireless network and features commercial free unlimited streaming or downloading of selected content from quality partners. http://www.bitbop.com/networks.

For more information and updates, visit Facebook at www.facebook.com/bitbop and Twitter at www.twitter.com/bitbop .

About Post Foods, LLC

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Honey Bunches of Oats, Pebbles, Post Grape-Nuts, Post Shredded Wheat, Honeycomb, Post Great Grains, and other great tasting cereals. For more information, please visit www.postcereals.com.

About Jesta Digital

Jesta Digital is a leading global entertainment provider. The company has offices in Berlin, Germany, Beverly Hills, California and New York City, New York with operations throughout North America, Europe, South America and Australia. Jesta Digital is a part of theJesta Group, a diversified company with a long history as a leading investor in all classes of global real estate and hospitality as well as in other important sectors of the economy, notably in the fields of manufacturing, technology and aviation. Jesta is headquartered in London, Paris, Montreal and New York.

SOURCE Jesta Digital

Jesta Digital

CONTACT: Paula Batson, +1-212-894-5008, paula.batson@jestadigital.com; or Leigh Anne Varney of Varney Business Communication, +1-415-387-7250, la@varneybusiness.com; or Patricia Clough, +1-212-485-6867, PClough@mahercomm.com, or Amy Grosheider, +1-212-485-6895, agrosheider@mahercomm.com, both of Marina Maher Communications, Inc., for Post

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