Which Super Bowl Advertisers Scored a Touchdown? Marketing Expert Gives Play-by-Play on the Hottest Ads from Super Bowl XLV

Which Super Bowl Advertisers Scored a Touchdown? Marketing Expert Gives Play-by-Play on the Hottest Ads from Super Bowl XLV

ATLANTA, Feb. 1, 2011 /PRNewswire/ -- Super Bowl ads are the most watched commercials in the U.S. with many becoming part of America's pop culture. From the Budweiser frogs to Coca-Cola's ad with "Mean" Joe Greene, the Super Bowl has a rich history of classic commercials that generate almost as much excitement as the game itself. While these ads may be attention getting, do they actually increase sales for the companies that advertise? This year in particular, as ad prices dropped almost $500,000 from last year, will ads still boost sales during an economic slump?

Persuasion specialist and professional marketer Mark Satterfield says that the key to an effective Super Bowl ad is a compelling story. With companies spending millions for a 30-second commercial, Super Bowl ads have to deliver sales to justify the expense, but did this year's ads score any touchdowns?

Invite Satterfield to be a Monday morning quarterback as he answers:

-- What makes a great Super Bowl commercial?
-- Who is the next breakout 'Betty White celebrity' this year?
-- Why have Super Bowl commercials become part of pop culture and social
media?
-- What works best: sexy, funny or emotional ads?
-- Why is the enormous investment worth it for advertisers?

CREDENTIALS: Mark Satterfield is the founder and CEO of Gentle Rain Marketing. For the past 18 years he has taught people how to use stories to persuade others in business and personal matters. He is the author of the recent book Unique Sales Stories: How to Get More Referrals, Differentiate Yourself from the Competition & Close More Sales Through the Power of Stories. Satterfield has been featured by the Los Angeles Times, The Atlanta Journal-Constitution, The Boston Globe, and the Chicago Tribune.

AVAILABILITY: Atlanta, nationwide by arrangement, and via telephone

CONTACT: Mark Satterfield, (770) 643-8566 (GA); mark@gentlerainmarketing.com; http://www.gentlerainmarketing.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Mark Satterfield

Mark Satterfield

CONTACT: Mark Satterfield, +1-770-643-8566, mark@gentlerainmarketing.com;

Web Site: http://www.gentlerainmarketing.com

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