Starcom MediaVest Group Expands Relationship With Rentrak

Starcom MediaVest Group Expands Relationship With Rentrak

--Industry Leader Signs up for Rentrak's Local Market Measurement Service and Renews National Television Service--

PORTLAND, Ore., Feb. 3, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a major contract expansion with Starcom MediaVest Group (SMG), one of the largest brand communications groups in the world. SMG has committed to using Rentrak's StationView Essentials local measurement service as one of its resources for local TV planning and buying across 20 major and mid-sized markets throughout the United States. At the same time, SMG renewed its commitment to Rentrak's national TV measurement service, TV Essentials. The deal was brokered by SMGX, the trading and innovation arm of SMG.

"Starcom MediaVest Group, a longtime supporter of and leader in TV set-top-box knowledge based services, is excited to be working with Rentrak's large, multi-sourced TV measurement service in both local and national markets," said Helen Katz, SMG's Senior Vice President of Research, who lead contract negotiations on behalf of SMGX. "By continuing to explore more granular TV data, we can help our clients learn more about national and local television behavior in a long tail viewing environment."

"SMG gains a critical competitive advantage by partnering with Rentrak and our TV database currency systems. Rentrak's ability to merge our massive viewing database with syndicated and proprietary segmentation and customer data allows SMG to utilize far more stable, granular and comprehensive insights into audience behaviors in the planning, buying and posting processes," said Steven Walsh, Senior Vice President, Local Market Television Sales at Rentrak.

Rentrak is the television ratings database currency that measures all networks in 210 markets from over 17 million televisions nationwide that combines set-top-viewing information from the satellite, Telco and cable industries. Rentrak integrates TV viewing information with consumer segmentation systems so advertisers can more effectively target their consumers so advertisers can reach their "true consumer targets" with those granular insights.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com

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