Rentrak Expands Contract with A&E Television Networks to Include the BIO Channel

Rentrak Expands Contract with A&E Television Networks to Include the BIO Channel

--Inclusion of BIO to A&E Television Networks' Suite of Channels Reinforces OnDemand Essentials® as the Industry Currency for Video-On-Demand--

PORTLAND, Ore., Feb. 9, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has signed an expanded OnDemand Essentials contract with A&E Television Networks to provide performance reporting for BIO video-on-demand viewing

"BIO is a new content offering on the on-demand platform and it is critical to have timely and detailed usage data to understand how our programming performs in order to optimize its performance. As a long time subscriber of OnDemand Essentials, A&E Television Networks recognizes Rentrak as the industry leader and currency for on-demand measurement," said Mike Greco, Executive Vice President of Research, A&E Television Networks.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top-boxes from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

About BIO

At BIO, we prove that the truth about people is always more entertaining than fiction. BIO is about real people and their real lives: up close and personal, gritty and provocative, always unfiltered. BIO original series uncover the real drama in people stories: everyday situations with a twist; celebrities going off-script; people-centric crime stories and paranormal events. In addition to being the exclusive home to the Emmy-Award winning "Biography®" series, the dynamic blend of original and acquired series on BIO includes "I Survived...," "Celebrity Ghost Stories," "Psychic Investigators" and the William Shatner hosted talk show "Shatner's Raw Nerve." The 24-hour network is now available in more than 55 million households. The BIO web site is located at www.bio.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.biography.com/

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