QVC Returns to the Runway with Mercedes-Benz Fashion Week

QVC Returns to the Runway with Mercedes-Benz Fashion Week

DEBUTS COLLECTIONS FROM CAMILA ALVES, MEGHAN FABULOUS AND MALINI MURJANI

PART OF 25 TO WATCH - QVC'S 25TH ANNIVERSARY CELEBRATION

WEST CHESTER, Pa., Feb. 9, 2011 /PRNewswire/ -- As the world's leading fashion designers take to the runway to show their latest collections in New York City, QVC will once again offer viewers a front row seat with Mercedes-Benz Fashion Week - Live from New York. The leading multimedia retailer is scheduled to debut the spring 2011 collections from some of fashion's biggest names during two live broadcasts on Friday, February 11 at 10 PM (ET) and Saturday, February 12 at 10 PM (ET).

The Friday show is scheduled to feature the debut of Muxo by Camila Alves, a luxury handbag line from the stylish television personality, and Meghan Fabulous, the eponymous fashion line from one of Hollywood's favorite designers. Manhattan-based accessories designer Malini Murjani will launch her line of globally inspired handbags during the Saturday broadcast. Additionally, some of QVC's most popular designers, including the Kardashians, Marc Bouwer, Lori Goldstein, Melania Trump, Dennis Basso and Isaac Mizrahi, will unveil the latest spring 2011 collections throughout both shows.

"Mercedes-Benz Fashion Week has become one of QVC's most-highly anticipated programming events," said Claire Watts, QVC's CEO, U.S. "Our viewers love the inside access that we provide to the world's premier fashion event. We are excited to introduce them to new QVC designers, as well as the latest looks from returning favorites with the behind the scenes excitement only we deliver."

Mercedes-Benz Fashion Week - Live from New York is part of 25 to Watch, QVC's 25th anniversary celebration.

25 to Watch is an all-access pass to the people, places and products viewers won't want to miss in 2011. QVC's Fashion Week event marks the first of these moments with a preview of the 25 to Watch campaign and access to QVC's growing app portfolio. Additional behind the scenes footage and celebrity and designer interviews will be available on QVC's social networking platforms following the event.

For additional information on QVC's Mercedes-Benz Fashion Week, visit www.QVC.com/FashionWeek. For more information on QVC's 25 to Watch, visit www.QVC.com/25toWatch.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.

QVC, Inc.

CONTACT: Tara Hunter, QVC, +1-484-701-8163, tara.hunter@QVC.com, and Kayce Cashman, QVC, +1-484-701-2179, kayce.cashman@QVC.com

Web Site: http://www.QVC.com/FashionWeek

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