Nicole by OPI Reissues Justin Bieber-inspired Nail Lacquer to Meet Growing Demand

Nicole by OPI Reissues Justin Bieber-inspired Nail Lacquer to Meet Growing Demand

LOS ANGELES, Feb. 10, 2011 /PRNewswire/ -- Nicole by OPI announced today that the company will reissue its sold-out One Less Lonely Girl nail lacquer shades, inspired by Justin Bieber's songs and his devoted fans. With over one million bottles sold since the December launch, Nicole by OPI plans to ship triple this number to meet consumer demand.

(Photo: http://photos.prnewswire.com/prnh/20110210/LA46220)

Featuring 14 shades domestically and 24 shades internationally, One Less Lonely Girl collections sold-out in 3,000 Walmart doors and all Shoppers Drug Mart locations (the largest retailer in Bieber's home country, Canada) within weeks, according to Nicole by OPI Executive Vice President & Artistic Director Suzi Weiss-Fischmann.

One Less Lonely Girl lacquers will be reshipping to retailers around the world, including Walmart, ULTA, Target and Sears in the USA. The product's high demand has opened new, untapped markets for Nicole by OPI, as stated by Weiss-Fischmann, including Walgreens, and Claire's, which will also be selling the collection. New product influx is timed with the much-anticipated launch by Paramount Pictures, Inc. of the singer's autobiographical film, Never Say Never, on Friday, February 11.

"After attending the Never Say Never worldwide premiere in Los Angeles, I was blown away by the film's powerful message," said Weiss-Fischmann. "With the movie receiving excellent reviews, I expect to see Justin Bieber's already huge fan base grow even bigger. His inspirational story has certainly launched 'Bieber-fever,' and we anticipate selling 20% more lacquer than originally predicted."

The One Less Lonely Girl Collection was conceived to raise awareness for Pencils of Promise, an organization close to Justin's heart that builds sustainable schools for underserved children in the developing world. In addition to educating consumers about this non-profit, Nicole by OPI has committed to building two such schools.

Just in time for Valentine's Day, the in-store shades include best-seller Step 2 the Beat of My Heart, a heart-filled glitter hue (see attached photo).

About Nicole by OPI:

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. One Less Lonely Girllacquers are available at Walmart, Target, ULTA, Walgreens, Sears, and Claire's locations nationwide. For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Pencils of Promise:

Pencils of Promise, a registered 501 (c)(3) nonprofit, builds sustainable schools, partnerships and solutions to enable basic education for underserved children in the developing world. More information about Pencils of Promise is available at pencilsofpromise.org.

SOURCE Nicole by OPI

Photo:http://photos.prnewswire.com/prnh/20110210/LA46220
http://photoarchive.ap.org/
Nicole by OPI

CONTACT: Kate Tatem of Harris Shepard Public Relations, Inc., ktatem@harrisshepard.com

Web Site: http://nicolebyopi.com/

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