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Thursday, February 10, 2011

MLB.TV: One Billion Served

MLB.TV: One Billion Served

Internet's Most Prolific Live Video Product on Sale Now at MLB.com

Fully portable to iPad, iPhone, Android, PS3 and additional connected platforms

NEW YORK, Feb. 10, 2011 /PRNewswire/ -- As one of the largest subscription video offerings on the Internet, MLB.TV has served one billion live video streams since its inception, 25% of which were delivered in 2010 alone. The 2011 season packages for MLB.TV are on sale now at MLB.com, the official Web site of Major League Baseball.

"Fans have continued to demonstrate, in record numbers, their desire to consume live baseball in the most convenient ways possible," said Noah Garden, Executive Vice President, Revenue, MLB.com. "We remain committed to expanding MLB.TV for our subscribers by leveraging emerging technological platforms and partnerships that deliver a rich experience."

In 2011, fans will be able to follow every game wherever they are with MLB.TV support across a variety of mobile and connected platforms, including iPhone, iPod touch, iPad and Android devices through the top-selling MLB.com At Bat apps for each and Sony PS3 and other connected devices. Additional platform offerings for MLB.TV live streaming will be announced as they become available.

Along with portability, this year's product offers subscribers a host of cutting-edge features in the award-winning MLB.TV media player, delivering a dynamic live viewing experience for every out-of-market regular season game. Those include:


-- HD Quality Picture - Speed detection technology delivers live high
definition video at the industry standard of 720p on any size monitor.
-- Home and Away Feeds - Watch either the home or away teams' broadcasts.
-- Alternate Audio Options - Overlay the home or away teams' radio
broadcasts over the live video or use the "Park" option to include the
ballpark's natural sounds.
-- Live Game DVR Functionality - Pause and rewind or fast-forward live
games.
-- Clickable Linescores - Go directly to any at-bat or half-inning of a
game.
-- Multi-Game Viewing Options - Watch up to four games simultaneously.
-- Picture-in-Picture - Choose one game and track another or watch in-game
highlights simultaneously in a secondary window.
-- Live Game Highlights - Real-time highlights and player stats
automatically load into the media player. With one click, the clip
instantly launches in a picture-in-picture window.
-- Player Tracker - Customize a list to feature entire fantasy rosters and
receive on-deck notifications to watch live at-bat look-ins for each
player.
-- Spring Training - Watch about 150 live games from Florida and Arizona.


MLB.com: Where Baseball is Always On

SOURCE MLB.com

MLB.com

CONTACT: Matthew Gould, +1-212-485-8959, cell +1-908-892-3143, matthew.gould@mlb.com

Web Site: http://mlb.com


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