Clearasil® Joins Forces with MTV to Help Teens Make the Clear Choice

Clearasil® Joins Forces with MTV to Help Teens Make the Clear Choice

New Campaign Designed to Empower Young Adults to Take Action on the Real Issues

PARSIPPANY, N.J., Feb. 14, 2011 /PRNewswire/ -- Clearasil and MTV Networks launch a new public service campaign, "Make the Clear Choice," promoting awareness and education about drug and alcohol abuse, sexual health, self esteem and other important issues young adults face today. This powerful new campaign will kick-off tonight during MTV's "10 Spot" with a public service announcement featuring MTV News Correspondent, Suchin Pak. The PSA will encourage viewers to visit Act.MTV.com, a new MTV platform that celebrates young people having an impact on issues they care about, and makes it easy for anyone to take action and get involved. In addition to the PSA, Clearasil will be launching a Facebook campaign to engage their core audience by donating up to $30,000 split among three non-profit organizations whose mission is to help teens make clear choices.

"Teens and young adults are facing tough choices every day that don't always have a clear choice," said Kevin Harshaw, Personal Care Marketing Director. "We are very excited to be partnering with MTV to create a campaign that engages these young adults. As a highly recognized name in the acne market, we look for ways to take a responsible approach to teen issues."

Clearasil has created the "Make the Clear Choice" campaign as part of a larger brand platform to empower and help build self esteem among their core target audience. In conjunction with the PSA airing on MTV Networks, Clearasil will be launching the brand's Facebook page by giving consumers a place to learn more about making clear choices and taking action. As part of this initiative, Clearasil is partnering with Partnership at DrugFree.org; StayTeen.org; and The Jed Foundation's Love is Louder campaign, which provide a positive resource for young adults. For every new Facebook user who "likes" Clearasil, the Brand will donate a dollar to each of the three non-profit organizations totaling up to $10,000 per charity. Also included on Clearasil's Facebook page is links to these organizations, and other websites, including act.mtv.com.

For more information on Clearasil® visitwww.Facebook.com/Clearasil-us or www.clearasil.us.

About Clearasil®

Clearasil® is a leading brand of young skin care products that range from acne/blemish prevention, to skin care upkeep and spot treatment. Clearasil® is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads, giving consumers the confidence of visibly clearer skin.Clearasil® products may be purchased at any major drugstore and mass merchandiser nationwide.

About MTV Networks

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.

SOURCE Clearasil

Clearasil

CONTACT: Greg Casto, Lippe Taylor, +1-212-598-4400, gcasto@lippetaylor.com

Web Site: http://www.clearasil.us

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